Frameshop Poll: Climate Change - Making it relevant and amusing to voters

Community (This content is not subject to review by Daily Kos staff prior to publication.)

Tuesday September 25, 2012 · 4:04 PM PDT

2012/09/25 · 16:04

Romney will notice the polar ice caps have melted,
when his Cayman Islands bank gets flooded.

Polls show that Americans know that climate change is happening and most know that greenhouse gas emissions are a major factor driving climate change. Most are concerned about global warming. The Democratic Party has shied away the issue because most voters don’t view climate change as an immediate threat like the economy. And Republicans have had success framing measures that would address climate change as “job killers”.

We believe with the right use of language, we can help people realize that they have a stake in preventing global warming. Climate change is relevant to their lives, and addressing climate change is consistent with their values. And we think we can get their attention if we season the message with some originality and humor.

Poll

14 votes Show Results

Which of the themes is most likely to influence voters who are not particularly environmentally conscious.

14 votes Vote Now!

Which of the themes is most likely to influence voters who are not particularly environmentally conscious.

The kind of planet we leave for our kids and grandkids

9 votes

Sea level rise and coastal flooding

1 vote

Droughts, hurricanes, tornadoes and wildfires

3 votes

Republican dishonesty and irresponsibility on climate change

1 vote

International affairs and US standing in the world

0 votes

Frameshop: The Ryan Budget - How to Talk About it

SBucher for Frameshop

Community (This content is not subject to review by Daily Kos staff prior to publication.)

Saturday September 15, 2012 · 4:42 PM PDT

2012/09/15 · 16:42

Every time we casually speak of the Ryan budget without including framing language, we miss an opportunity to mold public opinion. We can all cite facts and figures about the budget, but what really moves public opinion is language that connects to the readers' values. That's what framing is about - the art of selecting language so that the audience realizes that they already agree with you.

Several months ago, the Frameshop group was formed to experiment with crowd-sourced framing. Specifically, the idea is that top-down issue framing, which works so well for Republicans, does not and cannot work on our side of the aisle. Frameshop was created as an experiment to see if issue framing could be done from the bottom up, substituting crowd-sourcing for the focus groups normally used to test candidate frames. More information can be found in the original post here: Frameshop: An Experiment in Crowd-Sourcing a Progressive Message

For a variety of reasons, we got so far as to introduce the concept but never to actually begin the work. Starting with the Ryan budget, we now begin...

Poll

23 votes Show Results

Which of these frames should we adopt when generically referring to the Ryan budget?

23 votes Vote Now!

Which of these frames should we adopt when generically referring to the Ryan budget?

Kill Medicare

13 votes

Increase the Deficit

5 votes

Bring Back Pre-existing Conditions

3 votes

Winner Takes All

2 votes

Frameshop: An Experiment in Crowd-Sourcing a Progressive Message

SBucher for Frameshop

Community (This content is not subject to review by Daily Kos staff prior to publication.)

Monday June 13, 2011 · 2:39 PM PDT

2011/06/13 · 14:39

This diary is about framing, and about how Republicans do it well and Democrats do not. More importantly, it is about understanding why this is the case, why attempts to replicate GOP success do not work for Democrats, and what we can do differently to build our messaging prowess.

This diary is not an academic exercise in issue framing theory - it is a call to join in an experiment to see if there is a better framing model we can use than the top-down approach that works so well for Republicans.

If you are frustrated at GOP messaging success and are ready to actually do something about it, join me after the break...

RSS