And a fine job they’ve done as Sanders has raised 185 million to Clinton’s 186 million.
Elizabeth Bennet is Revolution Messaging’s Account Manager, she serves as deputy digital ads director for the Sanders campaign. Revolution Messaging is run by a veteran Digital Staffers from the 2008 Obama campaign and manage digital advertising, branding, video creation, website development, texts to supporters and the Sanders online store.
One of their efforts that raised six figures and helped boost Sanders’ donor list by tens of thousands was a fundraising email that looked like text messages between Ben & Jerry’s ice cream founders Ben Cohen and Jerry Greenfield, about the influence of money in politics. His list also got a lift from Facebook ads in 26 states, petitioning governors to allow Syrian refugees in their states.
“It was a great way to give Bernie a digital megaphone on this particular issue,” said Elizabeth Bennett, the firm’s account manager who serves as deputy digital ads director for the campaign. “They sign the petition and then they’re fired up about his message and then they’re eager to donate later.”
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Revolution Messaging has made good use of the mass texting app called Hustle while using online petitions to engage supporters, generating emails lists for online fundraising.
It’s a familiar way of donating, mastered by the Red Cross during global catastrophes: Simply text a five-digit number and a donation is made seamlessly through a phone bill.
And now the method is coming to the Sanders campaign. Through the campaign’s digital vendor, Revolution Messaging, supporters of Mr. Sanders can now text the word “Give” to a special number and automatically donate $10.
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Scott Goodstein, Revolution Messaging’s CEO and former Online Director for Barack Obama:
“Like a lot of Obama supporters, we were looking for a candidate with a track record of doing the right thing – even if it meant taking on Wall Street billionaires and other powerful interests. A candidate who could inspire a movement,” said Scott Goodstein, founder of Revolution Messaging and external online director for Obama ’08. “Bernie Sanders is that candidate.”
“We are thrilled to bring our award winning ad technology and rapid response digital media tools to this quickly growing movement,” added Goodstein.
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Arun Chaudhary – the first official White House videographer, a position created for him at the beginning of the Obama Administration. He also created “West Wing Week” and served as President Obama’s new media road director for the 2008 campaign.
Shauna Daly – the deputy research director for President Obama’s 2008 campaign, she spearheaded the creation of the Stop the Smears website.She also served as senior advisor of American Bridge and as research director of the Democratic National Committee.
Keegan Goudiss – the head of Revolution Messaging’s award-winning advertising team who has pioneered social media data tracking technologies for campaigns and worked for the DCCC and numerous campaigns before becoming a partner at Revolution Messaging.
Walker Hamilton – One of the lead programmers and site architect for President Obama’s 2008 campaign, now Chief Technology Officer at Revolution Messaging.
Tim Tagaris – With a focus on fundraising, Tim has raised over $40 million online while serving as Digital Director for Senator Chris Dodd’s 2008 presidential campaign, Senator Chris Murphy in 2012, Ned Lamont for U.S. Senate, and other Revolution Messaging clients. From 2008-2011, he built and directed SEIU International’s first Digital Strategy Departpartment.
No, Bernie doesn’t do it too. A simple cursory google search can lead to the facts, unless you’re interested in writing a hit piece, then please, don’t facts get in your way.
Sanders has raised almost all of his money online compared to more than half, just this year, for Clinton. He has no offline fundraising staff and has held a total of just nine traditional fundraisers, while Clinton exceeded that number during a week in February.
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Mistaking the Sanders political fundraising machine for online trolls is truly an embarrassing thing. But thats not what actually happened here, the accusation that Revolution Messaging is hiring online trolls for Sanders is baseless.