If anyone ever tells you they can make something go viral they are either
- Famous, or
- They've got an email list the size of President Obama with Facebook engagement levels the size of Upworthy.
To force something go viral you've got to have a ton of people that you're pimping it out to and asking them to share it. Or the alternative is to generate content that is so compelling that it garners traction from the simple fact that it doesn't suck.
Hi, I'm Sarah Burris, and I recently started working at Daily Kos.
This year at Netroots Nation I got to participate on a panel that talked about content creation and best practices for generating videos, photos, memes, micro-sites, etc... to promote your campaign. I was joined by Josh Bolotsky and Ericka Taylor of The Other 98%, Matt Ortega who does stuff on the internet, and Michael Crawford the Director of Online Programs at Freedom to Marry.
The others spoke about their experience doing fancy videos, finding good content online, and in Matt Ortega's case spending his free time designing websites that make fun of stupid republicans. But I talked about the 3 categories I have for memes and how you can approach generating your own content or repackaging more dense or complex content for your campaigns, or just for fun.
Here's what I do: