As a digital strategist and political consultant, I see political campaigns all the time that launch with critical pieces missing in their strategy. Then they get bad press, or no press. They fail to capitalize on the moment, to raise enough money and supporters to kick start the campaign. It's a hard enough road for progressive political candidates, since we rarely have the deep pockets of the other side. We need to get the basics right at the beginning, and the momentum can carry us through to be in a good position later.
At PowerThru, we've helped a lot of candidates get launched in the last few months. For first time candidates or folks who have been out of office for awhile and are not used to online tools, we find ourselves telling them the same things.
How do you get started when you're running for office? Here's our list to help guide candidates and would-be candidates during the crucial phase between "thinking about running" and launching. What you do now can give you the boost you need for a successful launch, and get you on track to win. If you're thinking about running, please read this carefully. And if you know somebody who's running, please pass this along!
Read More