It happens every election. The winner looks like a genius, doing everything right to come out ahead on election day. The loser looks like a doofus, fumbling his way to an electoral loss.
As soon as this election was over, people pointed out how great the Obama campaign was, and it was indeed a very well run campaign. They used targeting, thousands upon thousands of organizers and volunteers, utilized their advertising dollars smartly, and kept to a winning plan, among other major positives for the campaign.
On the other side, reporters, pundits, and average voters talked about how Mitt Romney dropped the ball. There's the 7 things Romney should have done differently, or maybe it's hundreds of things, as victory was surely within his grasp given the polarized electorate.
But they're wrong. Even as bad as he was, Mitt Romney was the best the Republicans had this year. This was their hail mary and the party, not the candidate, dropped the ball.
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