Okay, so I'm a newbie here and I don't work in marketing so take these ideas with a grain of salt. But as a newcomer to posting at DailyKos, I have an outsider's perspective and not a lot invested in this place yet. So maybe it wouldn't hurt to listen when I say, I don't think you are selling the brand well.
That is not to disrespect the fine work of all the great canvassers who actually put foot to pavement. You guys are great. I'm talking about this place, DailyKos, and the outsiders who come here, for whatever reason.
This is your place, and I respect that. There are people who have been posting here for years, who know each other, who have met offline, worked hand in hand with on issues that matter. This is your club, your hangout, your refuge from the outside world of hate and scorn and ignorance. I get it. I may be a newbie here but I have been posting online since before there was even an Internet, and I have my little home on the Internet where I have been posting for over a decade.
But this place has grown beyond a mere home for wayward liberals. Somewhere along the way, you guys seem to have put up a storefront. Was there a memo, did you get the memo? I wasn't here when it happened, so I don't know. ;) But this is a very public place now. It is no longer just your home.
When a rude stranger barges into your home and begins shouting idiotic things at you, your natural human inclination is to get angry and shout right back or physically kick them out. But if you've ever worked customer service, and had rude strangers shouting idiotic things at you all day long, you know that getting angry is just counter-productive, when you work at a store. Selling things.
So, if getting angry is not the answer, what is?