Here's the ad that the Democratic Senatorial Campaign Committee will run in Kentucky in the wake of their decision last week to commit $650,000 in television ads against Senate Minority Leader Mitch McConnell on behalf of Kentucky Secretary of State Alison Lundergan Grimes:
The ad features Estelle Bayer, a Kentucky school teacher, speaking direct-to-camera. Bayer says she's been a teacher for 35 years and that for the past 30 of those years, McConnell has represented Kentucky in the Senate.
The problem, says Bayer, is that while McConnell has voted for pay raises for himself and has become a millionaire, McConnell has blocked efforts to raise the minimum wage. Moreover, during McConnell's tenure, Kentucky has lagged in job growth, ranking 44th in the nation. So, Bayer concludes, "after 30 years, it just feels like Mitch is making his job work for him, and not us."
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It's hard to make negative ads stick in the final days of the campaign, especially ones that go over the top, explaining why this ad is restrained in tone and style. It's not that it's soft—Bayer's message is clearly an attack—but soothing music plays throughout and Bayer herself has a gentle demeanor. If she proves to be a credible messenger, it should do Grimes some good, because it's exactly the message that she's running on: That after 30 years of being a politician in DC, Mitch McConnell isn't what Kentucky needs in the U.S. Senate.
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