Propagating a fine suggestion made in a comment thread over at Calpundit...
Opponents of the FMA should immediately start calling it the "Hate Amendment". No compromise. Never refer to it as anything else, ever.
"FMA, what's that? Oh, you mean the Hate Amendment. Well..."
If Republicans can get away with calling an estate tax a "death tax," you might as well adopt the same tactic.
Particularly seeing as, this time, it's true.