Semi-professional political commentators like the founder of this blog want candidates to be more like products. They’d like campaigns to be rolled out like new iPhones. Look at these snazzy new features we’ve added. It has 1.2x more bogo-mips. We even have them in lime green, and the candidate changed their hairdo.
The thing is, politics is not product marketing, at least not the shallow sort that the founder of this site seems to believe. Yes, you do need to go out and appeal to people. But not all people are looking for the shiny, new thing when it comes to candidates. Some surely are, and they sometimes pick reality TV hosts.
Most voters want consistency, and the largest party in this country, those who don’t vote, need to hear a message that resonates with them. To have a chance at motivating them, you also need to have an ideology and a message that people can believe in. It’s got to be a message that is both consistent and believable, it has to be “on-brand” as they say. And Bernie is nothing but “on-brand”.
I’m glad Bernie’s campaign doesn’t give a hoot about the bloviations of self-appointed political commenters. It should be about the people, getting power to the people, and justice. That message was good in 2016, it’s great in 2020.
— @subirgrewal