What Trump is attempting here is something called a SPAC, or Special Purpose Acquisition Companies. It’s also known as a “reverse merger” or a “blank check company.” It’s a scheme in which some low-value shell company that’s already listed on a stock market “buys” a private company, then relists itself under the name of that new company. In almost all cases, what’s really going on is that the private company is just taking over the empty husk of that shell company—a company that may have existed for no other purpose than to serve as a placeholder for some future SPAC.
Why go through these steps? Because getting listed on a stock exchange generally requires clearing a number of hurdles, including meeting requirements from the Securities and Exchange Commission. SPACS can just pop into existence, taking a fast track to a stock listing while dodging almost every qualifying step.
The whole idea of the SPAC is relatively new, and in the last year they’ve really taken off. In some cases, these schemes have allowed start ups to jump immediately to market, capitalizing on interest in new technology or rising industries. Among others, several small electric car companies made a sudden appearance on NASDAQ last year after taking over the corpses of fading corporations.
But there’s one particular kind of SPAC that’s described in this article from Mergers and Acquisitions. A kind known as the “celebrity SPAC.”
First, a “celebrity” or another notable person (the “Sponsor”) raises capital by taking an empty holding company (the SPAC) public in an IPO. This SPAC then uses the cash proceeds from the IPO and a large stock issuance to acquire a private company, making it public.
That’s exactly what’s happening with TMTG. Teenage Mutant Turtle Gropers—sorry, that’s Trump Media and Technology Group—doesn’t have to rival Twitter. It doesn’t even have to threaten whatever “conservative social media platforms” are still limping along out there. It just has to collect investors. Because this:
Unlike IPOs, however, the Sponsor gets a 20% stake, called a “Promote,” and there’s much less regulatory scrutiny. Oh, and this “Sponsor” invests almost nothing in exchange for this 20% stake.
Remember the numbers on how this was being “valued” in Trump’s announcement? That’s right. This is an attempt by Trump to scam between $175 million and $340 million with essentially no investment and no effort. As the article explains, the “sponsor” can walk away with a bundle, “even if the SPAC performs horribly and the share price plummets, while normal investors will lose everything."
Trump already has a good idea how this works, because, as CNBC noted in 2020, former Trump adviser Gary Cohn put together a SPAC worth a potential $600 million (and $120 million directly to Cohn) when it formed a “blank check” holding company whose entire purpose seems to be simply to get people to buy into shares. A SPAC of this variety is nothing more than a exchange-based Ponzi scheme in which the original Ponzi is guaranteed to walk away with a mountain of cash.
TMTG isn’t a social media platform. It’s a scam. Trump doesn’t need another social media platform. He needs suckers willing to buy stock. And Trump has always been very, very good at locating suckers.
So while it’s fun to point out that TRUTH Social has some of the most restrictive rules of any platform, including rules that prohibit criticizing TRUTH Social, it doesn’t really matter. The whole platform can be sh#t pigs all the way down. It can collapse under its own incompetence. None of that means a thing. What matters to Trump is that he gets to walk away with a bundle.
Not every SPAC is a scam. They really can be a means of quickly connecting investors to rising companies that aren’t yet at a stage that would allow them to get onto the exchange through more traditional means. But of the $82 billion raised through SPACS in 2020, a large amount is either super speculative investment or an outright scam. Which lead the Harvard Business Review to note last February that the SPAC bubble was looking very fragile. Once it became clear that this was a way to drub investors for ready cash, everyone wanted in.
Trump isn’t being innovative in his technology. He’s not even being innovative in his scam. In a lot of ways, he’s late to the SPAC party. But it’s way past time for the SEC to put some serious restrictions on these backdoor listing schemes and blank check companies.
Comments are closed on this story.