Hypocrisy, sure. But he's a minor character, the repubs can shrug it off.
The real issue is cynical manipulation of the public by the rightwing press and propaganda machine. This regime is a plutocracy that has made a (literally) unholy alliance with religious groups to gain power. This regime could give a rat's ass about religion or family values: these are just issues they use to manipulate a gullible public.
If only we could get the benighted family values voters to see this. They are being conned. Had. Used. Because if Gannon, a GOP plant, the GOP's fairheaded boy, was claiming values and positions he obviously didn't believe (born again Christian indeed)--then why should they believe any one else in the Rove gang?