Recently, I've been spending a lot of time thinking about the interactive landscape in general, and about the various races I've handled interactive communications for over the last two years, primarily the Gregoire/Rossi Washington State gubernatorial rematch in 2008, and Corzine/Christie gubernatorial campaign of 2009.
I've been thinking about what we did right, what we did wrong, what surprised me, what we didn't take advantage of, what we thought would work that didn't, etc, and, most importantly, where Democrats and online political communications go from here.
I'll be the first to admit that, though I do this for a living, I don't have all of the answers. But the reality is that Election Day 2010 is one year away. It's time for campaigns to start gearing up, and Interactive needs to play a bigger role than it did in 2008 or 2009.
So what follows are 10 brutally frank things campaigns need to think about as they plan their campaign strategy for 2010.
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