We all know carnival barker Donald Trump wants fame. Of course having two prime time TV shows isn't enough for him. Neither is having his own line of ties, or a luxury hotel collection.
So in 2004, he decided to register trump2012.com. The domain information database, WHOIS, shows that The Trump Organization LLC registered the domain for eleven years on December 16, 2004.
This begs the question: is he actually going to run?
Given that Trump requires a constant feed of attention the short-term answer maybe "yes". While this is disputed by many political analysts, this domain registration says otherwise. The finale of The Celebrity Apprentice about a fortnight away and with Trump defending his behavior at the White House Correspondents' Dinner and putting down Seth Meyers and to a lesser extent, the President, it very much seems a possibility.