During the 90s, the GOP pollster Luntz was really successful in changing people's perceptions of issues by changing the wording slightly. In fact, he's responsible for 'partial birth abortions' (dilution+suction procedure), 'climate change'(global warming), and 'death penalty' (estate tax).
I think its our turn:
Evangelicals (esp. God, Guns, Gays)-->the Aryan vote
Right-wing Republicans-->Pray and Spend Repubs
The heartland-->Jesustan
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