As per Samantha Bee’s excellent piece on “how to motivate people using fear”. She created a “house of horrors” in an attempt to motivate people to change their minds about climate change. She found that one person actually did change her mind. She changed her mind because she was afraid of experiencing “the shame of being part of the wrong peer-group”.
Perhaps we should consider utilizing this research to inspire more people. What would be the perfect Facebook status? Suggestions? Of course real research with test-subjects would be the ultimate wonky prize.
Here is the article about Samantha Bee’s experiment.
www.huffingtonpost.com/...