Accountability.
Add that word to your lexicon, rinse, and repeat. Let's vow to overuse the word for the remainder of the year. Why?
While I'm not always a fan of George Lakoff's "framing", he and the Rockridge Institute are spot-on when they describe connecting to voters using the "V-I-P", or "Values-Issues-Policies" method.
It's my #1 buzzword for the following reasons:
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