(cross-posted at Booman Tribune)
Here's a conundrum that has stumped more than a few of us: how can a party representing extremist views, destructive policies, and rampant incompetence win more votes than one possessing popular positions, capable leadership, and an array of answers to the problems that plague our country?
There are, of course, multiple answers to that question, but I want to focus on just one. The belligerent, macho, testosterone-driven Republican party has been beating us on a playing field where we Democrats should reign supreme.
They are doing a better job of connecting emotionally with voters.
Why is this? And, more importantly, what can we do about it? I think the answer lies in not trying to out-macho the GOP, but rather to shift paradigms and use a more feminine approach to interacting with voters -- especially the ones who disagree with us. More on the flip.
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