The word “Change” has become the paradigm from both parties in these waning weeks of the primary season. Frankly, barring certain instances, the word has become little more than a catch phrase, or, a springboard for a troubled candidate to leap back on to the bandwagon.
This is clearly nothing new. Rather, it is commonplace in the American political cycle. The difference here is that our nation, at this point, is in the gravest danger it has been in quite some time. However, because of advancements in global communication, and the tragic abandonment of media diversity, the simplification of highly complex issues worthy of deeper analysis by the voting public into one-to-three word phrases has become a much more potent norm. It seems that the already limited attention span of the typical American has become even shorter, raising the trend of tactical branding of popular summarizations, such as, “change,” which potentially marginalizes the just anger of the American citizen by consolidating the gamut of countless frustrations into a single item: immeasurably more manageable for candidates who choose to cling to a popular catch phrase (“Change.”)
Read More