You win elections by promising less pain than the GOP. Voters either don't agree with or simply don't care about most of the issues advanced on this and other liberal websites. However, the future of Medicare represents a fruitful opportunity for Democratic congressional candidates.
When voters ask, as they inevitably will, "What's in it for me?" you want to be there with something that your campaign-contribution-sucking GOP opponent cannot easily co-opt.
A quick review of the covers on the magazine rack at 7-11 should convince you we care about different things than most voters: celebrities, babies, marriages, nearly naked women, 9/11, fast cars, fashion, guns, and money. Money and Medicare are especially fruitful topics for Democrats.
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