The fallout from the elections has been severe with a complete GOP takeover of the Senate, and state legislatures across the country. Our party lost, and there were many reasons, but the most glaring one is that there was a complete LACK of messaging that spoke to people's interests. When people really don't know what the Democratic Party stands for as a whole, they're not going to be invested in the party itself, and that's a fact.
Some may dispute that fact, but the reality is that we cannot trust the Democratic Party, especially the leaders in D.C., to do the messaging right. They're not there on addressing messaging around these big ticket items that surely will be on people's minds going into 2016:
- Student loan debt
- Lack of wage parity
- Maternity leave
- Family-friendly policies
- The environment
- Wall Street accountability
So what do we do then when the Democratic Party can't be trusted to adhere to its original values that has given us amazing legislation in the past? What we CAN DO is to pull the Democratic Party into adopting our messaging, and forcing the GOP to be on the defensive against it.
We can do the messaging OURSELVES. How? We can run a major national campaign that's focused on these issues. We use REAL people speaking to the camera. We use what they SAY, and run those as direct video appeals or education campaigns. The more people that we reach and the more people that we educate, they'll see a clear difference between what they want and what the GOP wants.
And that will be a major groundswell of support for these ideas, and if the groundswell is so large, the Democratic Party will have no choice but to get on board with the messaging if they want to win races or raise money for their candidates. It's either get on the train with America, or get left behind.
In 2014 and in 2010, they got left behind. Maybe they won't in 2016 if they listen to the people.
If you're interested in making this happen on a serious national scale, let's talk, and you can send me a message here on Dailykos.