It is not particularly weird to advertise a movie this way. I've seen it before, usually with the WP, which is a lot cheaper, but it is a bit odd when you consider the content of the movie being advertised and the specific placement of the sticker.
For those who don't know, "The Manchurian Candidate" is about a VP candidate who has been brainwashed as a "sleeper" for shadowy bad guys (in the original it was for Chinese communists, apparently in this version it is powerful corporations) who then conspire to kill the President and install their man as President.
It could be entirely innocent; after all, the movie opens tomorrow, but I don't see any versions of the NYT with I, Robot stickers on the cover.
Lastly, whomever is doing this, it is an outrageously expensive way to advertise. NYTs cost $1.00 each. Frankly, I hope Scaife is behind it. It's an amazing waste of money.
Just thought Kossites might find this story funny.