It's honestly a non-issue. Our biased liberal media is playing it up like it's total DOOM for Kerry and continuously speaking about it IS NOT HELPING. IT DOES NOT HELP TO MAKE IT SOUND LIKE KERRY IS LOSING. If he's really behind in the polls, it shouldn't matter because there isn't any reason we should be able to 'kick it up a notch' considering we shouldn't be resting on our laurels at all.
Simplify the message. Heavy hit the swing states of PA and FL with a commercial about steel tariffs and Bush's increase of Medicare premiums. Defeat Bush. Rinse, Repeat if needed.