I'm a student of communications and public relations.
In addition to the fact that John Kerry is the right candidate at the right time, his consistent opinions on the Iraq war, jobs, and the economy offer insight into why Kerry wins the White House this year.
It's all about image, and Kerry's image is consistent. (Unfortunately, I don't have the TiVo or computer skills to back up my point, but there are enough people out there who will pick up on what I'm saying here.) When the media talks about consistency, the most basic issue of
brand pops up if you compare the Kerry logo from his first campaign in the 1970's to the current campaign. It is virtually the same. A strong, block, stylish, sans serif lettering in white on a blue background. The logo composition changed a bit when John Edwards came on board.
In 2004, the logo used in Kerry's primary campaign has been virtually unchanged. Like I said, the font has been tweaked slightly, but the color is the same.
For those with extreme access, if you are watching the CNN Story, "Born To Run," about the life of John Kerry, the glimpse of his first campaign sign (addressing style and font) can be found between 25 and 35 minutes of the section (sorry, that is the best I can provide at this point).
Thanks for reading.