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...And no, we are not asking you for money to put ads on the air--just some good ole fashion netroots creativity and activism.  We already handled the ad placement.

In the hours after we posted the "hey hey, ho ho, Social Security has got to go" piece on U.S. Senate candidate, Chuck Pennacchio's website, one of the constant refrains was a desire to turn it into an ad.

Well, we think that is a good idea.  So, let's do it--and let's advertise it infront of the millions of people that view our campaign's BlogAds each day they are up (Kos, MyDD, AmericaBlog, Atrios and many more).

In fact, here are some of the comments:

I want ads on television (3.90 / 10)

Now. Now now now now now now now.

by danthrax on Wed Feb 23rd, 2005 at 10:02:34 PST


make it into a radio commercial (4.00 / 2)

Got to make this into a radio commercial that explains the GOP objectives are really to dismantle the SS.

by Carl Nyberg on Wed Feb 23rd, 2005 at 10:05:00 PST

Much more, but I think we all get the message.  We need ads.  So, let's do it.

You might have noticed that Chuck Pennacchio's campaign made a rather large "blog ad" buy today.  In fact, the total audience for the buy provides more than 3 million impressions a day.

So, let's make an ad--and we will use it on each and every single one of our blog ads for a few days.

Here is what we have done:  All the audio and video you need from event (including unhread/seen stuff) is on Chuck Pennacchio's campaign blog.

In fact, here is the link you will be able to find the tools you need at:

We will figure out a way, as a community to determine which are the "best."  Or we will just run a bunch of them.  Either way.

You don't have to believe it yet, but this campaign listens and will allow you a chance to participate in a meaningful way like never seen before.  


[editor's note, by ttagaris] Tonight Chuck Pennacchio also participated in a conference call with a group of PA bloggers: The first of the reports is in. Take a look at the first impression (posted online) of the call. It might be instructive for many who find yourself wondering, "who is Chuck Pennacchio?"

Originally posted to ttagaris on Thu Feb 24, 2005 at 07:44 PM PST.

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Comment Preferences

  •  Thank you again... (4.00)
    And I want to note what a pleasure it was having a conference call tonight with a good number of Pennsylvania (and a few out-of-state) bloggers.

    I enjoyed it, and the candidate did too.


  •  Recommended! (none)
    If we can get an ad that fits into a file of less than 5 MB then we can email it to a huge number of people, who can spread it to many more, etc. Viral marketing indeed!
  •  this is great (4.00)
    Santorum in 30 seconds.
  •  ho ho (none)
    Santorum gotta go!
  •  Just for clarification (none)
    Are you looking for a 30-second TV style / radio ad?
    •  Whatever People Make... (none)
      15 seconds -- 30 seconds -- 45 seconds -- 60 -- whatever.

      We will craft the new blog ad image, talk about the ad in the text, and link right to it (hosted on our webpage).

      Obviously, credit to the creator(s) as well.


      •  Suggestion for you/Chuck (none)
        When Dr. Pennacchio makes videos like the ones up on the site now, I'd suggest he does them in a different room.  It seems like the room he's in is very large and open, you can hear the echo on the audio.  Not a big deal, it just doesn't sound as clean as it probably could by going to a smaller room or one that has more furniture/carpet.
        •  Good point... (none)
          If I can share one thing about the campaign's use of the Net (and thank you for watching the video issue positions), it is that we are going to make use of multimedia to its fullest.

          At some point, when the campaign really takes off nationally (I hope), we will have someone full-time dedicated to shooting, editing, etc.

          But your point is well taken--and is something my radio/tv undergrad teachers would certainly shake their heads about should they ever see the location.


  •  Mining The Gold (4.00)
    OK, I went through everything but the 13-minute clip on, and I believe this is the gold, good for video or even just audio (and I went to the trouble to transcribe it all, so LISSENAMEE, DAMMIT!):

    Open with the chant video/audio, fading after the second "Ho ho, Social Security..."

    Narrator:  "Social Security has got to go"?

    Go to v/a of Santorum:  "... but Medicare is a much bigger problem, it is six times the problem of Social Security..."

    Narrator:  "Does that mean Rick Santorum thinks Medicare has got to go, too?"

    Go to v/a of Chuck: "The people who Social Security addresses... are not just retired persons, but it's also widows and widowers, it's children who have lost their parents, it's those persons who are disabled...

    So the Social Security attack is an attack on all demographic groups in the United States, it's and attack on all Americans who desperately need a safety net..."

    Go to v/a of your "older American":  "Any plan that reduces Social Security, and leaves the rest up to Wall Street... Wall Street is Las Vegas, it's the same structure as Las Vegas, it's a chance opportunity to make money or to lose money..."

    Back to Chuck close up:  "I'm Chuck Pennacchio.  I believe security and gambling don't mix, and I approved this ad."

    •  That is terrific (none)
      Thank you!

      You know, one of the great things about these Internet(s), is that you don't even have to give the disclaimer you cite at the end--if we were to work it online exclusively (as is the current plan).

      What's even better, is that means we have everything we need to make the clip, right on our homepage!  (hint to someone)

      This is why the netroots are beautiful.  Thank you.


      •  I Thought of That... (none)
        ... but I like the idea of reciting the disclaimer even though you don't have to, as a provocative "in your face, Rick" gesture.

        Plus, it helps to make the ad suitable for all venues -- make your appeal as generic and repetitive as you can, and you gain not just efficiency but effectiveness.

    •  little tweak of your ad (4.00)
      Where you have the chant of "Social Security has got to go," have text on the screen saying something like "Republicans greeting Rick Santorum."  Gotta make sure people know that it was the republicans (specifically the ones who love Santorum) that want to destroy SSA, not Democrats.
    •  Very nice (none)
      I agree with the poster above that you have to label the people doing "Hey hey, ho ho..." as Republicans greeting Santorum, because it's not clear what's going on in the video.  Maybe have a caption of the chant too, to make it really clear.  Something like "Republicans Greeting Rick Santorum: 'Hey hey, ho ho, social security has got to go."
    •  Love it (none)
      is there any thing else I can say?  Nope

      Evan Bayh 2008
      Miller for KY Governor 2007

      by dsolzman on Thu Feb 24, 2005 at 09:51:47 PM PST

      [ Parent ]

    •  Wow (none)
      Very nice, Irfo! I am impressed.

      I also agree with the other poster who said the disclaimer about approving the ad should be included regardless of whether it's required.  People are so used to hearing it by now, the ad would seem weird without it.  Plus, having politicians stand by their ads is a good thing.  One of my favorite parts of BCRA.

      How can we get over it when people died for the right to vote? -- John Lewis

      by furryjester on Fri Feb 25, 2005 at 07:10:36 AM PST

      [ Parent ]

  •  Yes! That ought to be an advert now, now, now (none)
    The advert goes like this:

    Starts a black screen with chant in the background. Then white text fades in "You really think Republicans really support Social Security?". The text and screen fades to video of the republicans chanting. The ad ends with "Paid for by the DNC" or whatever. The chant goes through the whole ad, if there's enough caught on tape.

    The Shapeshifter's Blog -- Politics, Philosophy, and Madness!

    by Shapeshifter on Thu Feb 24, 2005 at 09:38:24 PM PST

  •  My LTE to the Rocky Mountain News (none)
    Republicans chanting

    I couldn't believe my ears when I heard about a group of Republicans chanting, "Hey! Hey! Ho! Ho! Social Security has got to go!" outside Senator Rick Santorum's Social Security town hall meeting in Philadelphia last night. In the meeting, Santorum, the leading supporter of privatization in the Senate, declared that "it is time for a Republican solution to Social Security." But the Republicans gathered outside made it clear, the Republican "solution" means the disolution and destruction of Social Security.

    President Bush's Privatization Plan would make massive cuts in Social Security benefits for future retirees in order to pay for private accounts now. Because Bush's ill conceived plan diverts current Social Security taxes used to pay current benefits into private accounts, it means we will get saddled with trillions of dollars in new national debt. Some conservative estimates say this plan will require $15 trillion in additional debt over the next 40 years.

    That $15 trillion has to come from somewhere, so in addition to bankrupting the Treasury, Bush's plan also means Social Security benefits will inevitably be cut -- up to 46 percent for future retirees. Not to mention that gambling on the Stock Market with Bush's "plan" would lead to lower payouts anyway because of the broker fees.

    For all of you who took a bath with your 401(k)'s a few years ago, imagine what will happen when you're forced to gamble what is now a guaranteed benefit on the Stock Market. Better start choosing which brand of cat food you like eating now, because that's what President Bush has in store for you.

  •  The ad, though a sound starting point, (none)
    can't stand on the hey hey alone.

    There needs to be an instant run down on what repubs are saying and how the college repubs are saying the truth.  In less than 15-sec.

    If you need some editorial, media-savvy influence, let me know.

    "Our particular principles of religion are a subject of accountability to God alone."--Thomas Jefferson

    by hopesprings on Thu Feb 24, 2005 at 10:57:56 PM PST

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