From
last Friday's NYT article:
Last year, the Republican National Committee applied data supplied by Scarborough Research, a New York market research firm, to a range of leisure-time and consumer activities to find where it could reach potential voters with advertising. Part of Scarborough's effort was to survey 200,000 car owners about their political affiliations.
Based on data from that and a seperate independent survey, here's a rough left to right auto spectrum:
- Saturn (39%-11%)
- Saab (2-1)
- Volvo (44%-32%)
- Subaru
- Hyundai
- Toyota Prius (35%-22%)
- Ford Escort
- Dodge Neon
- minivans
- smaller foreign SUVs
- shop with 6 vehicles in mind
- have 1.7 kids
- smaller
- foreign
- ---THE CENTER------------------
- domestic
- larger
- have 3.5 kids
- shop with 2.5 vehicles in mind
- larger domestic SUVs
- trucks
- Jaguar
- Land Rover
- Jeep Cherokee (28%-46%)
- Hummer (23%-52%)
- Porsche (27%-59%)
- Ford F-Series pickup