Captian Todd Brown tried first:
You have to understand the Arab mind," Capt. Todd Brown, a company commander with the Fourth Infantry Division, said as he stood outside the gates of Abu Hishma. "The only thing they understand is force -- force, pride and saving face."
But really, he was superceded by Colonel Sassaman who said as quoted in the NYT
"With a heavy dose of fear and violence, and a lot of money for projects, I think we can convince these people that we are here to help them,"
I like this spin on the subject.
I think this is a nice meme to spread far and wide. The mantra of the Project for a New American Century.
"With a heavy dose of fear and violence, and a lot of money for projects, I think we can convince these people that we are here to help them."
Where do I send my cash for these projects? SIGH.