No. 1: Remind the pundits that David beat Goliath. Despite the governor's bigger-than-life image, Schwarzenegger's election track record is dismal. In the recall, Schwarzenegger drew only 44 percent of the ballots cast. In 2004, he went 0-9 in the legislative races where he worked hard for GOP candidates. The governor's losing streak continued in his lopsided special-election defeats. More recently, his hand-picked controller candidate stumbled. Angelides needs to prick the governor's aura of invincibility quickly if he's going to raise money and attract the earned media he needs to compete.
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No. 2: Distribute flip-flops at the governor's campaign events. If there's one thing that voters abhor, it's a politician who changes his positions in an election year more than a chameleon changes colors. Schwarzenegger 3.0 has done an about-face on every major issue. Angelides can exploit Schwarzenegger's weathervane governing by comparing it to his own core values and vision. Remember John Kerry's "I-was-for-it-before-I-was-against-it" moments? It's x 10 with Schwarzenegger on immigration, greenhouse gases, health care and the minimum wage.
No. 3: Pay me now or pay me later. Anytime Angelides is branded a taxer, he should point to Schwarzenegger's running up of the state credit card. Angelides was a lone wolf in opposing Propositions 57 and 58, and can turn that into an effective foil by painting Schwarzenegger as the largest borrower in California history.
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