In an attempt develop effective language we can use to frame issues on our terms, I will be periodically suggesting words or phrases we could adopt into our lexicon. These are catchphrases that we should repeat endlessly until they become part of the collective consciousness of American voters. We will need to train ourselves to use these catchphrases in our blogs, e-mails, letters to editor, and when talking to our family and friends.
The Republicans have been quite disciplined in framing issues using this tactic, and we have a lot of catching up to do.
I will try to keep these diaries short and to the point.
Just like the republicans have been saying "Tax & Spend Democrats" forever, we should prepend the word "Republican" every time we say "deficit". Repeat ad-nauseum.
It is easy to demonstrate that republicans have been responsible for most of the national debt we accumulated over the last 25 years, and the only president that actually balanced a budget in modern history, was Bill Clinton.
I am creating an archive of catchphrases on ClearMessage.org. You can add your own and if you've got a good one.