I recently returned from a brief vacation. While on a line I overheard this conversation:
Bearded Man (B): So, you in the Army?
Texan (T): Nope, got out a few months ago.
B: (Jokingly) What, those big re-up bonuses didn't tempt you?
T: (Laughing) Nope. But they keep calling me.
This back and forth went on. The tone of the men wasn't one of guys doing 'new material'; they'd told and laughed at this before.
Both men strike me as the type who normally would regard the military as a respected profession and militar men as honored patriots. Now, re-upping is a joke; for the suckers and the desperate.