First diary from long-time lurker.
All I know is an article in today's paper and the crap boilerplate on the website.
Clear Channel is replacing Wisconsin's only Air America affiliate with local sports (high school) programming from...wait for it...Fox Sports. Because that's what the people want!?!
I'm gonna puke.
Here's the story.
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November 10, 2007
Statement: The change in formats on WXXM 92.1FM to FOX SPORTS RADIO 92.1:
"Our programming decisions are based entirely on audience research and our knowledge of the communities we serve. We have built and established a strong brand for broadcast sports. We are the market's source for everything professional sports including the Packers, Brewers, Bucks and their league's playoffs and championships. We are the local flagship for the Wisconsin Badgers offering our listeners football, men's and women's basketball and hockey. We provide coverage of NASCAR and High School sports including the WIAA State Championships in football, boys and girl's basketball and hockey.
Our research indicated that listeners want more coverage of local high school and collegiate sports, not currently carried on local radio. We have only been able to provide limited exposure for UW Badger Volleyball. We have had listener requests and interest in High School Baseball and our local Northwood's League Baseball team (The Madison Mallards). We have also had requests to air some programming currently carried on our WTSO AM [ESPN RADIO 1070] live and not time shifted. The need and the appetite for sports in the market have only grown stronger in the past few years. The addition of FOX SPORTS RADIO on WXXM FM 92.1 starting January 1, 2007 will allow us to carry more of what sports fans in the Madison area want, more programming that highlights the local sports scene and more top sports programs live."
- Jeff Tyler, Vice President / Market Manager for Clear Channel Radio-Madison
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There, I just puked.
Sorry no block quotes, or cool grey box. First-timer sneaking time from work. It's all I got.
Plus the now empty stomach.