As Kos and others have posted, our Michigan Governor is in trouble. And her opponent is terrifying. And yet, the Granholm campaign seems too busy being in shock to respond effectively. (Disclosure: I do work for the Granholm campaign, but alas not in a capacity where I'd get to have say over marketing.)
I think Granholm should go to war not only with DeVos, but with Amway/Quixtar in general. (Another disclosure: I despise MLM scams, I've had people close to me lose everything to those scams, and I think every single person involved in Amway management should be arrested and imprisoned, but that's just me.) In other words, run ads like:
(Pictures of families in increasing financial distress.) "Ever know someone who got involved in Amway or Quixtar? How well did they do? Nearly 99% of individuals who invest money in pyramid schemes lose it all. Some lose their jobs, their families, their homes. Only the few already at the very, very top get wealthy." (Fade into a pic of Dick DeVos.) "Amway President Dick DeVos has spent $15 million from his Amway funds to try and buy the governorship of Michigan. That's the money your friends and family lost. Robbed from the poor, and given to the ultra-rich. Now DeVos says he wants to run Michigan's economy just like his business. Just like Amway." (pause) "Makes you think, doesn't it?"