Every year, Blogads does a reader survey to gauge the demographics of blog readers. This survey is then used to sell advertisers on the importance of advertising on blogs. Obviously, this is hugely important not just to the health of Daily Kos, but many of your favorite blogs. Given the lack of institutional support from the progressive movement for blogging, Blogads has been perhaps the single most important component to the rise of the liberal blogosphere. And it will continue to play a huge role as we grow in years ahead.
So it's that time of the year again. Please take some time and take the survey. It's long, so feel free to quit anytime you want. But your participation in the survey will be a huge help for progressive bloggers everywhere.
And when it's all done, we'll get to play with graphs like this one to see just who our blog-reading peers are.
Update: One other benefit -- I used this survey to dispel the stereotype among media types that blog readers were all 20-somethings. One of the early surprising results was that the average age of a Daily Kos reader is 45, and that there are as many over-65 people reading it as under 25. So while commerce is an important reason for the survey, it also helps paint an accurate picture of what we actually look like, not what our detractors want to claim we are.