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Woke up this morning and since I never watch O'Reilly I was stunned to learn that BMW funds his show.  

I read the front page material, watched a couple of clips, and fired off the email below the fold to the contact I got here on DKOS.

I think boycotts and the threat of them need to be used selectively, but if the kind of vitriol that O'Reilly and Coulter put out every day is to be curbed, or ended, we do have to make a stand.

Thanks to the people on this site who monitor these things and make doing the right thing so easy.  I mean, this only took about 10 minutes of my morning.

Good morning Ms. Molten,

    I have been driving BMW 3 series cars for 25 years.  When an unseen icy patch in the road threw my 320i into a spin and a complete vertical flip I opened my driver side door and walked away completely uninjured despite the fact that the car was totalled.  The door still opened  without effort.  I lived out of my E36 325i for a month touring Canada.  After I put 260,000 miles on that car I sold it to a good friend because I knew it still had life left in it.  Right now I have a 2001 330i which I plan to drive for 10 years and then replace after about 250,000 miles.  So far my 330i has not had a single significant repair expense, only routine maintenance for 130,000 miles.  Four of my neighbors have bought BMW's after seeing mine and listening to me.

    I love my BMWs.  Sometimes I have thoughts of buying a 6 series.  Sometime in 2010-11 I will be looking for a new car.  I hope by then that BMW has some kind of plug in hybrid or other vehicle that will be more eco friendly than the current line.  I hope to start my search for a new car with whatever BMW has equivalent to the 3's I have driven for over 25 years.  

    But this morning I found out that BMW is a sponsor, perhaps the most common sponsor of Bill O'Reilly.  Please stop supporting this show and shows of its ilk.  

    I understand that a company has to advertise to many different audiences.  I understand that you can't be sitting there worrying about the political bias or slant of this show or that show.  But Mr. O'Reilly is beyond the pale.  If you want to advertise to a conservative audience there are many options for you that don't involve the kind of interpersonal venom, conscious factual inaccuracy and plain old fashioned rudeness that he personifies.  I urge you stop financing his kind of "journalism."  It is inconsistent with your corporate image.  BMW has always had a certain style and elegance, from the architecture of your headquaters to the kidney grills.  Funding O'Reilly makes me imagine a big bird dropping right on the hood of my car.  You can do better.  

    I invite you to take a look at the clips that must be pouring in to you now.  When you decide that O'Reilly is not a show you want to support you will not be alone.  You will not even be the first company to reconsider supporting this show.  Please take a look at this letter appended at the end of this email.

    Let me be very clear.  I love your cars.  But, if you continue to fund BillO I will buy another company's product when I replace my car.  I will stop singing its praises to my neighbors.  I have done this once before in my life.  I stopped buying any product from Browning, a boycott I have maintained for 12 years since they sponsored a political ad that was full of untruths.  It was not the political bent of the ad that offended me, it was the overt lies within it.  It is not the conservatism of Mr. OReilly that offends me, it is his behavior.  You can do better.  Thanks.



Replied On 07/27/07 15:41:09

Dear Lowe's Customer,

Thank you for your comments regarding the program, The O'Reilly Factor.

Lowe's has strict guidelines that govern the placement of our advertising. Our company advertises primarily in national, network prime-time television programs and on a variety of cable outlets.

Lowe's constantly reviews advertising buys to make certain they are consistent with its policy guidelines.  The O'Reilly Factor does not meet Lowe's advertising guidelines, and the company's advertising will no longer appear during the program.

We are dedicated to providing the best service, products, and shopping environment in the home improvement industry.  All three of these are very important to our business, and our customers will always be our number one priority.

We appreciate your contacting us, and hope this information addresses your concerns.

Thank you,

Lowe's Customer Care

Originally posted to 7November on Sat Jul 28, 2007 at 10:57 AM PDT.

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Comment Preferences

  •  Feel free to copy any part of it (18+ / 0-)

    And send them your own letter.

    One company at a time, take these clowns down.

    Here is the email to use.

    "We will now proceed to construct the socialist order."

    by 7November on Sat Jul 28, 2007 at 10:49:49 AM PDT

  •  Good one, here's mine (8+ / 0-)

    Dear Ms. Molteni,
        As a BMW owner and loyal customer I was shocked when I went on one of my favorite political news sites, DailyKos, and found that BMW is the single biggest advertiser on Fox News' hate show The O'Reilly Factor. I consider myself neither a NAZI nor a member of the KKK and am rather offended that the car company I've defended as the best in the world since I got a BMW Z3 from my parents as my first car back in 1997 would support a news show that branded me as such. Mr. O'Reilly is perhaps the meanest least newsworthy personality on television. The man once told a person whose father was killed on 9/11 to "shut up" on his show and then cut the guy's mic because he criticized George Bush. Is this what BMW stands for? If so you can rest assured that my next vehicle purchase, which is likely to come in 2009 when I graduate from law school will be a Lexus or Mercedes rather than a BMW. That of course, gives me little pleasure since I believe BMW to be a superior carmaker to either, but if you and your company are going to use your advertising dollars to support a man that likens me and my family to NAZIS, something a German car company should be especially sensitive to, then you have lost this, if I may say so, very good customer.
        I look forward to your response explaining why you have given money to a man that calls your most loyal customers such offensive names and espouses such hatred on a daily basis. A satisfactory response to this upsetting news may save BMW a family of loyal customers, corporate blather about "not taking positions" and such, will of course, drive me an my family into the arms of a carmaker truly deserving of our hard earned money.
    Kind Regards,
    Formerly Proud BMW owner.

  •  My husband is a BMW maniac (3+ / 0-)
    Recommended by:
    cosette, RantNRaven, 7November

    he has always had BMW's and loves driving them.  We even went to their driving school as a vacation for him in South Carolina.  

    I have to go out but will send a letter to them too and post it here.  

  •  Very well written. (3+ / 0-)
    Recommended by:
    Sandy on Signal, cosette, 7November

    And you've inspired me to start tackling the advertisers myself.  

  •  What I liked about your letter was that you (3+ / 0-)

    didn't demand that they support only just your views ( which can be construed inspe places as economic blackmail) but instead offered them the option of of continuing to advertise to conservative consumers but finding another outlet to do so.  This shows the more mature difference between progressives and liberals versus the hard core right wing.

    Two thumbs up to you and happy motoring.

    Let me do right to all, and wrong no man. - Dr. C. Savage, Jr.

    by pwrmac5 on Sat Jul 28, 2007 at 12:14:29 PM PDT

  •  The Giants win the pennant! The Giants win (2+ / 0-)
    Recommended by:
    cosette, 7November

    the pennant!

    You, friend kossack, are Bobby Thomson, and Billo is Ralph Branca. Touch 'em all--you've hit this one out of the park. Well done!

    I've been thinking that some kind of writing clinic would be a good subject for a recurring diary series. Do you think this would be a good idea--and if so, would you object to my using this letter as an example of "how to"?

    Resist authoritarian aggression.

    by ticket punch on Sat Jul 28, 2007 at 12:18:06 PM PDT

    •  The invitation to use the letter is at the top (3+ / 0-)

      and how could you have so much taste as to be a Giant Fan?

      At the risk of offending our LA members, enjoy this one....  It is, of course, generic and one can sub in any teams, parties, etc....

      On the first day of school a first grade teacher explains to her class that she is a Dodger fan. She asks her students to raise their hands if they, too, are Dodger fans.

      Wanting to impress their teacher, everyone in the class raises their hand except one little girl.

      The teacher looks at the girl with surprise, "Janie, why didn't you raise your hand?"

      "Because I'm not a Dodger fan," she replied.

      The teacher, still shocked, asked, "Well, if you are not a Dodger fan, then who are you a fan of?"

      "I am a Giants fan, and proud of it," Janie replied.

      The teacher could not believe her ears. "Janie, why are you a Giants fan?"

      "Because my mom is a Giants fan, and my dad is Giants fan, so I'm a Giants fan too!"

      "Well," said the teacher in an obviously annoyed tone, "that is no reason for you to be a Giants fan. You don't have to be just like your parents all of the time. What if your mom were an idiot and your dad were a moron, what would you be then?"

      "Then," Janie smiled, "I'd be a Dodger fan."

      "We will now proceed to construct the socialist order."

      by 7November on Sat Jul 28, 2007 at 12:21:53 PM PDT

      [ Parent ]

  •  I cribbed on your idea ... (3+ / 0-)
    Recommended by:
    Sandy on Signal, cosette, wyvern

    of suggesting other conservative outlets:

    Dear Ms. Moleteni,

    As a proud BMW owner (328ci ... wonderful vehicle), I was disappointed to learn that your company is advertising with Bill O'Reilly. His show has been devoted for the past week to smearing a convention of progressive citizens (Yearly Kos) for daring to allow free speech on their web site. His tone has been vile and unrelentless, filled with lies and innuendo.

    I understand the need for a company to place its advertising in a variety of places and reach different audiences, and to resist taking sides in political debates that are not of its own making. However, I'm sure there are other media outlets you can seek out that are much more respectable and even-handed in order to reach the conservative car-buying audience (perhaps National Review or CNN). The fact that your company is helping to provide a livelihood and income to an opponent of free political speech concerns me deeply.

    In six months, my lovely BMW will be paid off. Within three years after that, I had planned to purchase one again, so pleased have I been with its performance. My husband too owns a 7 series and has sworn by it. But if our choice comes down to choosing between a company that economically supports an outlet advocating suppression of speech and one that does not, when next we are in the market for high-performance luxury vehicles, well ... Mercedes Benz, here we come.


    Susan Gardner

  •  My e-mail to Fox sponsors... (1+ / 0-)
    Recommended by:
    Sandy on Signal

    (rough draft edition; have to look up the name of BillO's show for one thing)...

    Dear [insert sponsor here]:

    This e-mail has been inspired by one Bill O'Reilly; a bombastic, exaggeration-prone employee of Fox News in case you aren't aware.

    To the point, I would like you to go to this website:

    As you can see, Bill O'Reilly is giving his competition (MSNBC) hiring suggestions.

    Mr. O'Reilly seems concerned his main competition, MSNBC, is in a huge ratings slump.

    So in order for his primary competition to up their ratings, he has started a petition drive to hire a person he thinks will help his main competition (i.e., MSNBC). For reasons hidden from us, he wants MSNBC to achieve better ratings. For reasons that make no sense whatsoever,  he wants a specific, former employee of MSNBC to be re-hired so the former employee of MSNBC can add a ratings boost to a show that is in direct competition with O'Reilly's show. (Both shows air @7pm central time Monday through Friday).

    So I ask:  Is this the act of a rational man?

    Why would Bill O'Reilly want his competition to gain enough viewers so as to over-take his ratings, his demographic?  What is motivating  such bizarre behavior?

    I think the only logical conclusions are:

    1. Bill O'Reilly is not a stable indivdual.
    1. Bill O'Reilly is a MSNBC plant whose mission is to sabotage Fox News (which is merely further proof Mr. O'Reilly is not a stable individual).

    O'Reilly's weird scenario is akin to  your [insert sponsor here] salespersons giving your main competition pointers so your main competition can eventually overtake you in sales, brand name, etc.

    So I think I have, in a clear manner, stated the reason I will no longer purchase nor recommend  [insert sponsor/product here].

    I will now take my business to the sponsors of  networks who do not willfully enable conniving, possibly mentally unstable,  newspersons.



    My soul has dwelt too long with one who hates peace. I am for peace; But when I speak, they are for war.-Psalms 120-6,7.

    by wyvern on Sat Jul 28, 2007 at 03:56:11 PM PDT

  •  Email to BMW (1+ / 0-)
    Recommended by:
    Sandy on Signal

    I am a long time consumer of BMW products, having owned 13 over a 25 period (2002 tii, 320i, two 325's, five 5 Series, one 7, one 8, one X-5 and one 645. Sandy and I also enjoyed your largess (along with many other BMW enthusiasts and now friends) in Spartanburg for the 6 Series Driving Experience. I believe we may qualify now as reasonably good, repeat customers of your firm.

    Also, I do not frequent the Fox Network, due to its content and rather partisan approach to the delivery of the news. As such, I find your support of one program, The O'Reilly Factor, to be particularly offensive considering the partisan, divisive and most often inaccurate portrayals by the host, Mr. O'Reilly. I am also quite troubled by BMW's apparent lack of interest in supporting productions with more moderate and/or opposing views. I am now considering my 14th BMW, maybe an M-6, and while it might be painful to consider one of your competitors, I most surely will if you continue your support of this program and network. Please reconsider your advertising campaign on The O'Relly Factor and Fox Network. If you have questions, please feel free to contact me at your convenience

    I will not "Whistle Past Dixie" so help me ...

    by South Dem on Sat Jul 28, 2007 at 07:22:18 PM PDT

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