Introducing Neuro-Linguistic Programming: Psychological Skills for Understanding and Influencing People
http://www.amazon.com/exec/obidos/tg/detail/-/1855383446?v=glance
This book is an introduction to neuro linguistic programming. By reading it you will understand how politics actually work behind the scenes. This book could help the GOTV efforts.
The ideas in this book are extremely powerful and if you liked what you learned from Lakoff this book goes into all the technical details.
Recommend this dairy to increase exposure.