Obama PLEASEuse this line over and over again. Thanks Senator Claire McCaskill for giving Obama a line that will stick and to the point!!!
Read this on Huffington Post and had to share.....Someone that has a inside track to the Obama Campaign REALLY needs to give them this article to read today. I believe this MUST be used for the next 49 days, over and over again
Quotes from the article.........
Following Senator Claire McCaskill's catchy "Honor comes with honesty" rhetoric on ABC's This Week, Obama has released an excellent new ad titled "Honor" that explicitly quotes The Washington Post on McCain's "disgraceful and dishonorable campaign."
You'll know that Obama is serious about winning if he and Biden, their surrogates, and their ads use this devastating line of attack on McCain's dishonorable campaign over and over again, including the debates, through November. I would especially urge all of team Obama to memorize and repeat McCaskill's memorable attack lines whenever they debate a McCain surrogate, like Carly Fiorina, who repeats the various lies about Palin or Obama:
This is a good example of what I'm talking about. You know, honor is talked about a lot in this campaign. Honor comes with honesty. And you've got to be honest about the facts.
Exactly, this is what I am talking about too. This will get to the heart of moderate Republicans, ex-military personnel and anyone that believe your word is your bond. More from the article.......
This attack on McCain's honor is the winning narrative because it has so many different benefits for Obama. First and foremost, it allows Obama to turn all of the ongoing lies by and about Palin -- which are presumably designed to goad the Obama campaign to go after her, rather than McCain -- into a character attack against McCain.
Second, relatedly, it provides both of the counterpunches that team Obama's message has been missing (as described in "Can Obama Win With Half a Messaging Strategy?"). It counterpunches against McCain's new post-convention message that he is the agent of reform. You can't possibly reform Washington if you are just another dishonest and dishonorable politician. And it counterpunches against McCain's various attacks on Obama by bunching them all together and dismissing them as dishonest and dishonorable.
Indeed, like the best frames, it can be used by Obama or any surrogate to immediately reframe any new McCain attack as yet another example of McCain's dishonor and dishonesty. The best narratives piggyback on and negate a large portion of your opponent's advertisements and messaging -- just as McCain is attempting to do by saying he is the agent of change in the election, not Obama.
This is the quote from the article I LOVE the best....
Nothing will get inside McCain's head more than going after his dishonor -- especially if Obama does it during the debates. McCain prides himself on his honor above all other qualities, I believe, and that makes him defensive about any attacks on it.