As McPalin describe it, the socialist accusation is a claim that Obama will take "your" hard earned money and give it to "them." Given the demographics of the group that is being targeted with this pitch – blue collar and middle class whites – it is not hard to see who "they" are.
The attacks by the McCain campaign, accusing Obama of being a Socialist, sound like a reversion back to something from the 1950s. That is the way the media portrays it, as an amusing and ridiculous jab being made by a desperate campaign that is on the ropes with nothing better to offer. Even Obama’s dismissive response about sharing his toys as a child seems to regard it that way.
But the attack is much more insidious and subtle than that. The fact that it is being rolled out in the last week of the campaign suggests to me that the Republicans think that this is the most powerful shot left in their arsenal, and could be the game-changer they rely on to win the election at the last minute.
As McPalin describe it, the socialist accusation is a claim that Obama will take "your" hard earned money and give it to "them." Given the demographics of the group that is being targeted with this pitch – blue collar and middle class whites – it is not hard to see who "they" are.
Just as George H.W Bush’s Willie Horton ads were not about crime, and Ronald Reagan’s railing on about welfare Cadillacs was not about welfare reform, this socialist line is not about economics or even ideology. Nor is it about painting Obama as outside the main stream.
It is all about stoking the residual and ill- concealed racism that remains a powerful factor in America. It is designed to evoke stereotypes of lazy, shiftless, unemployed blacks in the south and Midwest, drunk Indians in the southwest, and illegal immigrants in big sombreros sleeping in the sun, all supported by the welfare funds taken from "your" hard earned dollars. The campaign is brilliantly indirect, but it is the nastiest attack yet on Obama. It is the McCain campaign playing the race card.
Maybe it is right for us to treat the attack as a throwback to McCarthyism that merely reflects on the age of McCain. Maybe the attack is too subtle and the American people too dumb to respond as the Republicans intend. Maybe America is not as racist as they think. Maybe the fall of communism makes the whole thing irrelevant. But the Republicans would not be rolling it out as their dying gasp of the campaign if they believed that.