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So here's my line of reasoning-

Kellogg's has announced that it won't renew its contract with Michael Phelps because his behavior is "not consistent with the image of Kellogg."

Most of you have heard about the SCANDALOUS photo of Phelps ripping a bong, the repercussions are coming through now.  

Here's what I'm thinking- Kellogg says that Phelps (his behavior, same thing) is not consistent with their image, but what if Phelps changes THEIR image, by getting his contract renewed?

How to do this? Write Kellogg of course, and scream that you'll boycott their products if they cease their relationship with an extraordinary individual such as Phelps.

Out of all Phelps's sponsors (I only read a few, so I'm not sure), Kellogg is the most American, white bread, good ol' boy IMO.  So what better way to write these jackasses and tell them to not be stupid and make a big deal out of this, especially since nobody else is? If they do keep him onboard, I think that'd be priceless since they're so homegrownly American, and now their star sponsor has used marijuana.  I think it'd speak volumes, and it will allow marijuana to become ingrained in American culture in a non-demonized way like it so righteously deserves.

I wrote Kellogg here and this is what I said:

I'm reading the news right now, and I'm seeing that Kellogg is not renewing their contract with gold medal athlete Michael Phelps because he enjoys himself with friends in the off-season.  If this is true, then I will no longer buy Kellogg products, as will my family.  Without going into the increasingly articulated public perception of marijuana as less harmful than tobacco and alcohol- ceasing your relationship with an extraordinary individual who enjoys natural things made by God, is absurd.  Citing that marijuana is federally illegal is not acceptable, there was a time when slavery was legal, does that make it right? The same goes for marijuana.  If you choose to terminate your relationship with Mr. Phelps, it is truly your loss, as he will be instantly picked up by one of your competitors, who will profit and not have their image damaged like Kellogg delusionally believes will happen.

I encourage all of you to send a msg, even just a quick one.  I'm a little motivated at the moment since another piece of news is that the Administration has finally spoken up about DEA raids on cannabis dispensaries, everyone behind the movement has been biting their nails and thinking more and more that the issue is forgotten and swept under the rug.

Peace, have a good weekend

Originally posted to Mess TCS on Thu Feb 05, 2009 at 06:52 PM PST.

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