UPDATE: The rec's are growing - please rec.
Part of smart politics is understanding the audience you're trying to persuade. During election season, the main audience is clearly voters.
What about in recount season?
The Bush 2000 team targeted the refs -- those counting the ballots -- and chose their intimidation tactics accordingly.
This week, the Progressive Change Campaign Committee (which I co-founded) and Democracy for America launched a campaign with an audience that Chris Matthews summed up perfectly last night:
They’re asking Democrats for a dollar every day Norm Coleman doesn’t concede the race to Democrat Al Franken. They’re going to use the money to fund progressive challengers in 2010.
That’s right, they want to give the Republicans an incentive to give up that fight in Minnesota.
Exactly!
By connecting Coleman's obstinance to a day-by-day building of a warchest to help progressive candidates win, we're moving DC Republicans to a place where they'll want Coleman to concede.
(At the time of the New York Times article Matthews based his comments on, we'd raised $15,000. Now, it's over $27,500 -- nearly doubling our leverage -- and that grows by the hour. You can join the fun by visiting NormDollar.com.)
But who is Norm Coleman targting with his messaging?? From the New York Times:
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The fledgling campaign is intended as a way to influence other Republicans to help pressure Mr. Coleman to quit his protracted fight to regain his seat.
In response to the new fund-raising drive, Tom Erickson, a spokesman for Mr. Coleman, returned to an accusation that Mr. Franken owes back taxes and suggested that the proceeds from the dollar campaign might be used to settle that tab.
Really? Stupid, petty, old messaging? Who is the audience??
It's a serious question. The Minnesota Supreme Court? No. Voters in 2014, assuming both a Coleman miracle win now and a Coleman-Franken rematch? Kinda dumb. DC Republicans? Doesn't seem like trumped up tax allegations against Franken will reverse DC insiders' political calculations one bit.
I suppose it's good news for us that the Team Coleman is from the Republican JV league.
That said, if you've had enough of watching these JV players on the field for 5 months after the game was supposed to be over, help cut this game short by adding to the Dollar a Day.
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