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I wanted to let the Daily Kos community know about a great new environmental campaign in West Virginia called The Light Switch and ask for their help.

The biggest challenge over the next 50 years--in fact, the great challenge for my entire generation--will be fighting climate change.  It will be very hard--but we simply cannot afford to fail at this task.

One of the most important lessons from the 2008 election is that you have to compete everywhere--that you can't ignore large swaths of the country if you want to win.  The same is true of global warming.  We need a 50 State Strategy for climate change to look for emissions reductions in every block, community, and state.

West Virginia is the heart of coal country and the least environmentally-friendly state by nearly every ranking.  And it happens to  be my home state.  In an effort to make inroads into the state for the environmental movement, have a substantive effect on our greenhouse gas emissions, and improve the local economy, I just founded a new non-profit organization called The Light Switch.

The Light Switch is an energy efficiency education project that will help homeowners realize that they can save money by making simple changes--like making the switch to energy-saving fluorescent light bulbs.  This summer, we will knock on 18,000 doors--every home in Jefferson County, WV and deliver one free fluorescent light bulb to each home and coupons to bring the price down even more.  

Will you make a donation to The Light Switch and help bring energy efficiency and the fight against global warming to a state that desperately needs it?  

I know times are tough right now, but the world can't afford to wait.  Your generous donation will pay for the light bulbs, for a field office, and the recruitment and training of our neighborhood volunteers.  Whatever you can spare--whether it's $100, $50, or $25 will go a long way toward making West Virginia and the world a greener place.

To contribute, to volunteer, to get in touch with us, or for more information, please visit our website at  

Thank you,

Dan Conant

Executive Director
The Light Switch

PS--Will you contribute to The Light Switch at  

Originally posted to conantd on Tue Apr 28, 2009 at 07:49 AM PDT.

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Comment Preferences

  •  Gotta ask... (1+ / 0-)
    Recommended by:

    how much will all the driving required to deliver said light bulb and knock on every door when it comes to the energy saved by switching a single bulb in their house to a CF bulb (assuming they ever make the switch after being given the bulb)?

    •  Fair Question (1+ / 0-)
      Recommended by:

      The way we're setting it up is that we have volunteers go to their own neighborhood rather than driving all the way across the county (which is only about 20 miles corner to corner).  That will keep volunteers walking instead of driving.  Also, the larger point is that we are planting the seed of energy efficiency (thus the "buy 2, get 2 free" coupons) and getting people thinking not only about light bulbs but also caulking windows and insulating their homes, so that we'll see larger long term gains.

  •  Just an idea (1+ / 0-)
    Recommended by:

    our local grocery store (we basically have a single chain here) has joined forces with the public utility to advertise and offer deep discounts for people who purchase the fluorescent bulbs. Perhaps, rather than delivering them to individual homes, you might get a better economy of scale recruiting a number of retailers to the cause, which, by the way, is a good one.

    Best of luck to your campaign.

    AIG wants to change its name? Try PIG - cheaper signage and much more honest.

    by MKSinSA on Tue Apr 28, 2009 at 08:39:55 AM PDT

    •  Good Idea (1+ / 0-)
      Recommended by:

      Good Idea--we will be using the county fair and high school football games to try to reach out to a broader audience.  However, I'm very much bringing a campaign organizer's perspective to this (I worked for the Party in 2007 and 2008) that we want to have individual conversations with folks, and make sure we reach everybody rather than just the folks who happen to come to a store when we happen to be there.  

      That being said, I do like your approach, and over the course of the summer we'll be trying to set up something more lasting (like bulb recycling points at churches).  Perhaps we can try to set up something more permanent on the financial incentive side too.  Thanks for the tips.

  •  Great work. Please keep posting with regular (0+ / 0-)

    updates.  It's easy for a diary like this to get pushed out due to the scintillating news cycle of Spectre switching parties.  Keep reminding us.


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