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All I wanted was a cup of coffee and yes I noticed product placement and thought that Starbucks was furnishing coffee to Joe. When Starbucks announced their support that changed my mind about Starbucks. The decision that politics was in their best interest and Joe would be their messenger was one huge mistake in my thinking.

Joe’s stated views on torture go against US and international law, yet he uses this venue to spout his opinions, without real debate. This show is touted as a news/political broadcast, yet the moderator takes it upon himself to interpret the news to his liking our laws and international law, I have no degree in law but I think novice can understand this issue. I can no longer support Starbucks

Just think tonight some US soldier with all the right intentions sits in Afghanistan worried about his life. Joe and the last administration have praised torture as a way of getting to the truth, even though we know that torture can make people say anything. Is this a debate we should have? Not really, it has been settled law for a very long time.

Mr. Howard Schultz,

One month ago I sent the letter below, stating my concerns about Starbucks’ support for Morning Joe. Since it was ignored, I feel I must take my complaint to the next level.

I plan to take my letter to the public forum and request that patrons boycott Starbucks stores until the support for Morning Joe stops. I will also be sending a copy of this letter and a list of videos about Morning Joe to every unions’ web site across the nation asking for their help in boycotting the Starbucks brand and asking their members to help in this matter.

You have chosen to support Joe Scarborough, who has about 400,000 viewers a day. If your goal is to pickup new customers, other shows have viewers over one million a day, so that would seem to be a logical place to spend support monies.

What qualities does Joe Scarborough possess that would make Starbucks want to support him other than his politics? I have not seen any disclaimer posted before or after the show stating this is not the view of Starbucks. So I’m assuming that Starbucks approves everything he says. Or did I miss the fine print?

MSNBC & Starbucks hawked Joe’s book for six months and has only sold 7,000 copies and sits some where around 400 on the best sellers list. He hasn’t been able to sell his book to his base viewers.

In the end, I’m sure research will show that this didn’t help Starbucks and maybe will show a decline in your business. The main problem is that some people never return to a brand.

All I wanted was a cup of coffee and yes I noticed product placement and thought that Starbucks was furnishing coffee to Joe. When Starbucks announced their support that changed my mind about SB. The decision that politics was in their best interest and Joe would be their messenger was one huge mistake in my thinking.

Joe’s stated views on torture go against US and international law, yet he uses this venue to spout his opinions, without real debate. This show is touted as a news/political broadcast, yet the moderator takes it upon himself to interpret the news to his liking our laws and international law, I have no degree in law but I think novice can understand this issue. I can no longer support Starbucks

Just think tonight some US soldier with all the right intentions sits in Afghanistan worried about his life. Joe and the last administration have praised torture as a way of getting to the truth, even though we know that torture can make people say anything. Is this a debate we should have? Not really, it has been settled law for a very long time.

An independent voter and former Starbucks patron,

Starbucks
2401 Utah Avenue South
Seattle, WA 98134
6/8/09

Mr. Howard Schultz,

As a patron and gold card member of your store and brand, I have to wonder where Starbucks is heading.

I’m not sure who came up with the idea of a Sponsorship Agreement with Morning Joe but this seems to me one of the worst ideas that your PR department has come up with. Also Burger King already uses Morning Joe slogan in their stores. You are walking into a minefield and an ambush at the same time, which is the worst-case sanerieo for Starbucks and its brand. There is no good outcome for Starbucks with this sponsorship. It is really short sighted. Yes I ‘m sure that your PR people convinced you that Joe and Mika is the new shiny thing and that you should get on board quickly.

It is my thought that a company should try its best to stay away from politics, religion and social issues, but you have decided that Morning Joe is the man and the show, which you will attach your name and brand to. You only need to look at other companies that have taken political or social stands to see what it cost. Denny’s thought discriminating against skin color or Cracker Barrel against gays, just a couple that come to mine, not great PR.

Joe is an attorney, journalist, author, congressman and commentator who thinks torture should be used, because someone in the CIA told him it works. The authority on torture are Joe and Donny Deutsch neither having any first hand knowledge on the subject, and General David Petraeus, Joe’s favorite General has said it is torture and it’s against our laws, but you haven’t heard that reported on Joe’s show. This is a man who can’t handle an open and honest debate. He always gets angry and overbearing on his own show with his guest and mostly with women. This is the same guy who had the failed show Scarborough Country. This is the show that thinks talking about vibrators and how sexy Mika looks with her hair up or down makes great morning conversation. This is a guy who calls an FBI agent testifying before congress a liar. This is the show that thinks that unions are the problem with business, although this could be good for Starbucks to have Joe, Andrew Ross Sorkin and Mika Brzezinski ("They cripple the system that makes a company work.") talking down unions in one of the most unionized cities in our country and on a union set. I hope the union members in NYC don’t boycott Starbucks when the card check debate begins.  Or calling Paul Krugman an idiot. This is the guy who tells some of the best journalists in the country, they just don’t understand! This is a show that makes fun of people’s clothes and hairstyle that appear on their show. This is the show that makes a joke about David Carradines’ death. I think you’re under estimating the intelligence of your average coffee drinker.

Yes, this was a Great Idea! If Starbucks is looking to push customers away. You have asked us, to take a stand, to get on one side or the other of the issues, that Joe thinks are important.

Here are some things that I think could win customers to Starbucks.
Set up coffee stands around the WWII, Korean and Vietnam Veterans Memorials and hand out free small cups coffee to the people attending those places on Veterans or Memorial Day. Tens of Millions of American’s are directly related to those who either survived or gave their lives for this nation. I can see the cup that says Starbuck Salutes Sacrifice.

Or how about offering to bring commercial free time for D-day events on MSNBC with your logo present during the show, so the viewers can listen to all the presenters.

I’m sure Starbucks can win customers in any number of ways without risking the chance of alienating any part of their customer base that they have or could have in the future. I’m sure at some point Joe or Buchanan will say something that will offend or anger someone that will take a hard look at what Starbucks is supporting and start asking hard questions of Starbucks that has nothing to do with the brewing of a great cup of coffee. I’m sure this is not the public conversation that Starbuck wants to have. I didn’t know there was a Republican, Democrat, Independent, conservative, liberal or moderate cup of coffee, I thought there was just good coffee.

It would seem to me that Starbucks should be forward thinking company; its clients are more educated, have more sources for information, younger and are good at making choices. Just look at the last election and yes the people did turned on their last brand, they didn’t like what they we’re sold. Starbucks should be careful of what they are about to start selling. Maybe Starbucks should stick to coffee and pastries and not get involved in politics and social issues.

So, in closing, let me say I’m returning my gold card and will start paying full price for any products I purchase at your stores, understanding that you need the money more the I need the discount. But the company that I thought you were is not the company I’m seeing today. It is obvious that Starbucks has made a political calculation rather a than a business decision. I’m not boycotting Starbucks but I will start at this point to spread my coffee business around and at the same time watch to see how politics and coffee mix. And while I’m usually a brand loyal person that doesn’t mean it’s Joe’s brand.

I remember a great quote. Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture. When you realize you've made a mistake, you need to cut your losses and move on.
Howard Schultz -

From my point of view this would be very good advice.

Former Starbucks Supporter

Starbucks Sponsorship of Morning Joe MSNBC

Possible loss of sales from offending comments by Pat or Joe or Mika.

Our coffee cost, my simple calculation.

$4.37 X 5 days = $ 21.85 X 52 weeks = $1136.20 X 2 patrons = $2272.40 per year

People offended X 10,000 = $22,774,000. per year

People offended X 100,000 = $ 227,740,000. per year

Starbucks investment in Morning Joe $10,000,000

Web videos MJ Starbucks

Target HHS.
http://www.youtube.com/...

Torture
http://www.youtube.com/...

Torture debate Christa
http://www.youtube.com/...

More torture
http://www.youtube.com/...

CIA tape torture Joe explodes
http://www.youtube.com/...

Dick O & Joe
http://www.youtube.com/...

Joe’s fear
http://www.youtube.com/...

Joe & Matthews
http://www.youtube.com/...

Joe Hitch torture
http://www.youtube.com/...

Joe, on Bush
http://mediamatters.org/...

Joe & Krugman
http://videocafe.crooksandliars.com/...

Joe, on Bear
http://newsbusters.org/...

Joe, on Krugman
http://theplumline.whorunsgov.com/...

Joe, Jesse Ventura

http://www.swamppolitics.com/...

Joe, on torture
http://videocafe.crooksandliars.com/...

Joe, VP Dick
http://airamerica.com/...

Joe, gay not in my state
http://www.queerty.com/...

Joe, on Schiavo
http://mediamatters.org/...

Joe, Pelosi,
http://mediamatters.org/...

Pat Buchanan calls for killing
http://mediamatters.org/...

Originally posted to big mouth on Tue Jul 21, 2009 at 03:31 AM PDT.

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