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Would you believe that a movie about a hard-luck black woman -- perhaps the best Black American film in years -- is advertising on Glenn Beck, when it doesn't have to be?

Would you believe the movie being advertised was produced by Oprah Winfrey, who famously supported Barack Obama, who Glenn Beck has called a racist, with a deep seated hatred of white people?

Would you believe that, as described, here that Lee Daniels of Lee Daniels Entertainment (the director and production company) was told last week about this, he was shocked, didn't know, and said he'd take care of it, and yet obviously hasn't?

It doesn't matter whether you believe it or not.  Because that's precisely what's happened.

Last week I diaried here (Dec 15) and here (Dec 16) that the movie Precious is advertising on the Glenn Beck Show.

This is strange, given Glenn Beck's race baiting of our President, calling Obama a racist, and saying he has a "deep-seated hatred for white people."

Precious, on the other hand, is one of the strongest Black American films of the year (and longer).  Brought to us by Lee Daniels Entertainment, which also brought us Monster's Ball; Lee Daniels himself is one of the most important Black American producers working today. Executive producers on the film include Oprah Winfrey and Tyler Perry.

Glenn Beck's race-bating led Color of Change to call for an advertising boycott -- a boycott which was met by 80 companies pulling their advertising from the Glenn Beck show -- including AT&T, Bank of America, CVS, Discover, Humana, Lowe's, Subaru, Dannon, UPS, Verizon, Wal-Mart, Campbell's Soup, Ditech, and Proctor & Gamble.  Every single one of these companies, and dozens more, have stood up against Glenn Beck's race-baiting.   Shouldn't Lee Daniels Entertainment, and Lionsgate Films do the same? .  

The phones have been working; but apparently, neither Lee Daniels, nor Oprah Winfrey, nor Tyler Perry called Fox News to cancel the ads.  After being told by tommybones  here about the advertising on December 15th,   Precious bought advertising time on the Glenn Beck show again on December 16th. And now, again according to the Media Matters blog County Fair,  Precious has bought advertising again on December 21st.

The idea that they would pay advertising dollars to Glenn Beck to advertise Precious is so outrageous, that one can only think it accidental; but an accident like that is cleared up in a 45 second phone call, and nobody made that call.  So Precious is putting even more money into Glenn Beck's coffers, while over 80 other companies are boycotting Glenn Beck's shows.   How many days of advertising Precious on Glenn Beck's show does it take, to go from being an obvious accident, to an obvious media strategy?  Can three ads spread out over a week be an accident?  

Let Lee Daniels Entertainment know that they should stop this, immediately.  Email Lee Daniels Entertainment ( and ask that they stop supporting Glenn Beck's race-baiting.

Originally posted to rerutled on Mon Dec 21, 2009 at 08:12 PM PST.


How long can advertising run on Glenn Beck, before it can no longer be claimed to be an "accident", and instead be a media strategy?

26%10 votes
5%2 votes
13%5 votes
55%21 votes

| 38 votes | Vote | Results

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Comment Preferences

  •  Tip Jar (5+ / 0-)

    Our houses are such unwieldy property that we are often imprisoned rather than housed in them. -- Henry David Thoreau (Walden: Economy, 1854).

    by rerutled on Mon Dec 21, 2009 at 08:12:54 PM PST

    •  From a former PA and screenwriter (2+ / 0-)
      Recommended by:
      pico, stef

      and budding film director let me explain in brief why you are seeing Precious advertised on Fox.

      We are entering Oscar nomination time, and NewsCorp- for better and for worse- is one of the most prolific and successful media concerns ON THE PLANET. PERIOD.

      Lionsgate, the distributor, has projects with Fox Searchlight and most probably got a great marketing deal from FOX- and so you see it advertised all over he place, include the GB show. Given that so many mainstream products left the show, getting the 30-60 spot was probably very cheap.

      Directors of films make deals with distributors, and have no power over where it advertised (No, not even James Cameron)- only exception is probably (Spike) Lee, George Lucas and Steven Spielberg, and that is only because all three are indies.

      Why yes, I am Catholic.

      by ems97007 on Mon Dec 21, 2009 at 10:05:14 PM PST

      [ Parent ]

  •  Maybe it wouldn't hurt... (6+ / 0-)

    if a Beck fan went to see the film. Might do them a world of good.

    •  Or at least make their fat heads explode. (1+ / 0-)
      Recommended by:
    •  Do you know what the purpose... (1+ / 0-)
      Recommended by:

      ... of an advertising boycott is?

      It is outrageous that these 80 companies lined up to boycott this race-baiter's TV show, and the company which has decided it's okay to support Glenn Beck's antics is a production of people

      If I were AT&T, I'd conclude tomorrow that the boycott is over, if the producers of Precious didn't think it was important to boycott Glenn Beck's show -- wouldn't you?

      Our houses are such unwieldy property that we are often imprisoned rather than housed in them. -- Henry David Thoreau (Walden: Economy, 1854).

      by rerutled on Mon Dec 21, 2009 at 08:21:27 PM PST

      [ Parent ]

    •  only it's not the type of film Beck fans would be (0+ / 0-)

      even the least bit interested in. They'd be more apt to make fun of it.

      •  Not necessarily (1+ / 0-)
        Recommended by:

        It's a soul destroying film, meant as catharsis of sorts. That appeals to MANY Americans, regardless of skin color. The thing is, would they understand the underlying condition that created a family like Precious?

        Why yes, I am Catholic.

        by ems97007 on Mon Dec 21, 2009 at 10:07:00 PM PST

        [ Parent ]

      •  Why Wouldn't They Be> (0+ / 0-)

        The film, I assume without meaning to given its backers, furthers the classic racist narrative:  light skinned, almost white looking folks, come to the rescue of all these very dark Black folks trapped in a world of dysfunction.  The darker the skin, the more dysfunctional the character.

        They'll eat it up.  Particularly Mo'Nique.

        If you don't stand for something, you will go for anything. Visit Maat's Feather

        by shanikka on Tue Dec 22, 2009 at 05:23:21 AM PST

        [ Parent ]

  •  There aren't WORSE problems? (1+ / 0-)
    Recommended by:
    •  So you're calling for an an end... (0+ / 0-)

      ... to the advertising boycott of Glenn Beck's show, is that right?

      Because if Lee Daniels (maker of Monster's Ball and now Precious), Tyler Perry, and Oprah Winfrey don't think it's important to not advertise with Glenn Beck, then why should AT&T, Subaru, Proctor and Gamble, and 80 other advertisers?

      Our houses are such unwieldy property that we are often imprisoned rather than housed in them. -- Henry David Thoreau (Walden: Economy, 1854).

      by rerutled on Mon Dec 21, 2009 at 08:23:10 PM PST

      [ Parent ]

      •  I think... (1+ / 0-)
        Recommended by:

        ElRay is calling for you to chill the fuck out. Your outrage level is at an 11. Bring it down to a reasonable 6 or 7 and maybe we can help you out. As someone who works in advertising, I can tell you that putting up and taking down advertising is complicated and isn't some "one-phone-call-cuz-some-activist-says-so" kind of deal. Flooding some poor production company's email inbox is absolutely the lamest, most cyber-thuggy, Bernie Goldberg, bush-league nonsense I've ever heard of. Volunteer at a food shelter or donate to a candidate. This is diary is a complete waste of your time.

        •  internet outrage is all over (0+ / 0-)

          I was just the focus of a major rant because I said my fav college team was ranked right at number 4 when it should be at #1 according to am uberfan.

          You'd be surprised at what will peg some folks outrage meter.

          •  Oh, I agree! (0+ / 0-)

            I see no reason the poster should be outraged that, while 80 companies are boycotting a race-baiting Glenn Beck, the most prominent Black American film of the year should be sending him weekly checks.

            Heck, that's anodyne!   And doesn't amount to a hill of beans in this crazy mixed up world we live in.

            Moreover, it's probably time to call off the boycott -- after all, if Oprah Winfrey is willing to cut checks to Glenn Beck, why shouldn't AT&T?

            This boycott and outrage is all so passe!  Who needs it?  After all, don't we have bigger fish to fry?  

            Can't we all just get along?

            Our houses are such unwieldy property that we are often imprisoned rather than housed in them. -- Henry David Thoreau (Walden: Economy, 1854).

            by rerutled on Mon Dec 21, 2009 at 09:01:20 PM PST

            [ Parent ]

            •  snark doesn't become you (1+ / 0-)
              Recommended by:

              particularly when I could literally name 100 things off the top of my head more outrage worthy than whether a film advertises on Beck.

              If we get to the point where that reaches the top 100 of things to rage about in this country? We will be in Nirvana.

    •  Only the single worst problem on earth (1+ / 0-)
      Recommended by:

      is a fit subject for a diary. Whereas any asinine crap like ElRay's is fine for a comment...

      "I still believe in liberalism today as much as I ever did, but, oh, there was a happy time when I believed in liberals..." -- G. K. Chesterton

      by teachme2night on Mon Dec 21, 2009 at 08:34:13 PM PST

      [ Parent ]

  •  Why are they bothering to advertise on that show (1+ / 0-)
    Recommended by:

    anyway?  Seems they could get more interested people by advertising on other shows.  

  •  It's the studio that promotes the film. (1+ / 0-)
    Recommended by:

    Take it up with them.

    Pragmatic progressivism is the future.

    by Pragmaticus on Mon Dec 21, 2009 at 08:38:52 PM PST

    •  That and, ad buys are bought in chunks, so even (1+ / 0-)
      Recommended by:

      if they called today and said to pull it, there may be a one week or one month ad buy that is still in force. (Usually they're done monthly)

      Someone like Beck/Fox would run it per the contract just to piss them off, and he'd have a right to, rather than honor their wishes and pull them.

      It might have more to do with how many are still in the can, more than that they haven't actually told them to pull it yet.

      50% of something is better than 100% of nothing.

      by second gen on Mon Dec 21, 2009 at 09:15:07 PM PST

      [ Parent ]

  •  I would like 2 see Precious but I guess I'll wait (1+ / 0-)
    Recommended by:

    until they pull their advertising from Beck's show.

  •  I'm seeing Lee again today... (0+ / 0-)

    I'll press him on the issue.  Though another commenter brought up a good point, it's really Lion's Gate more than anyone who decides where the film is advertised.  And they want their Oscar.

  •  Of Course It's Being Advertised (0+ / 0-)

    Glenn Beck is probably having a field day with it, his viewers being entreated to see this particularly disgusting movie glorifying Black dysfunction (a dysfunction disturbingly correlated with the paper bag test).  Yes, I finally spent my money and saw it.  I was Not Happy.

    If you don't stand for something, you will go for anything. Visit Maat's Feather

    by shanikka on Tue Dec 22, 2009 at 05:21:32 AM PST

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