Would you believe that a movie about a hard-luck black woman -- perhaps the best Black American film in years -- is advertising on Glenn Beck, when it doesn't have to be?
Would you believe the movie being advertised was produced by Oprah Winfrey, who famously supported Barack Obama, who Glenn Beck has called a racist, with a deep seated hatred of white people?
Would you believe that, as described, here that Lee Daniels of Lee Daniels Entertainment (the director and production company) was told last week about this, he was shocked, didn't know, and said he'd take care of it, and yet obviously hasn't?
It doesn't matter whether you believe it or not. Because that's precisely what's happened.
This is strange, given Glenn Beck's race baiting of our President, calling Obama a racist, and saying he has a "deep-seated hatred for white people."
Precious, on the other hand, is one of the strongest Black American films of the year (and longer). Brought to us by Lee Daniels Entertainment, which also brought us Monster's Ball; Lee Daniels himself is one of the most important Black American producers working today. Executive producers on the film include Oprah Winfrey and Tyler Perry.
Glenn Beck's race-bating led Color of Change to call for an advertising boycott -- a boycott which was met by 80 companies pulling their advertising from the Glenn Beck show -- including AT&T, Bank of America, CVS, Discover, Humana, Lowe's, Subaru, Dannon, UPS, Verizon, Wal-Mart, Campbell's Soup, Ditech, and Proctor & Gamble. Every single one of these companies, and dozens more, have stood up against Glenn Beck's race-baiting. Shouldn't Lee Daniels Entertainment, and Lionsgate Films do the same? .
The phones have been working; but apparently, neither Lee Daniels, nor Oprah Winfrey, nor Tyler Perry called Fox News to cancel the ads. After being told by tommybones here about the advertising on December 15th, Precious bought advertising time on the Glenn Beck show again on December 16th. And now, again according to the Media Matters blog County Fair, Precious has bought advertising again on December 21st.
The idea that they would pay advertising dollars to Glenn Beck to advertise Precious is so outrageous, that one can only think it accidental; but an accident like that is cleared up in a 45 second phone call, and nobody made that call. So Precious is putting even more money into Glenn Beck's coffers, while over 80 other companies are boycotting Glenn Beck's shows. How many days of advertising Precious on Glenn Beck's show does it take, to go from being an obvious accident, to an obvious media strategy? Can three ads spread out over a week be an accident?
Let Lee Daniels Entertainment know that they should stop this, immediately. Email Lee Daniels Entertainment (firstname.lastname@example.org) and ask that they stop supporting Glenn Beck's race-baiting.