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Yesterday, for some reason or another, I was curious to see how Glenn Beck had been doing in the ratings I collected the ratings for each and every one of his TV broadcasts since the premiere of his show on Fox in January, 2009.

Next, I calculated the average audience size for each week that the show has been on the air, and put the numbers into a chart. (To be fair and balanced, I excluded the weeks of the Thanksgiving, Christmas, and New Year's holidays, each of which artificially depressed Beck's numbers.)

The chart revealed something of a surprise: since Glenn Beck's ratings peak during the week ending January 22 (the week of Beck's special "Revolutionary Holocaust: Live free or die" broadcast), Beck's ratings have been on a steep slide, dropping nearly 50%.

Beck Ratings

In fact, last week, Beck averaged less than 2 million viewers for the first time since the middle of July. He did take vacation for part of the week, but his ratings were still lower than during previous vacations.

If you factor out his vacation, Beck probably has a solid, dependable audience in the range of 2.6 million. Those numbers are decent, but they hardly represent a meteoric rise from the 2.25 million or so that he averaged in his show's first few months. He's managed to deliver some impressive spikes in his audience, but he generally hasn't held those spikes. To the extent that Beck's baseline audience has grown, it essentially mirrors Fox's overall growth. In other words, Beck may not be the ratings machine most think he is.

I'm not saying Beck has peaked. Remember, first and foremost Glenn Beck sees himself as a showman and he'll stop at nothing to boost ratings.

Beck is a swing-for-the-fences kind of guy, and so far he's generally connected, delivering impressive short-term spikes in his audience. But just like a product that goes on sale too often, there's a limit to the number of swings Beck can take before he cheapens the value of his broadcast.

As Beck continues to take big swings, he's going to end up having more shows like his disastrous Eric Massa interview. As that happens, the audience is going to start seeing Beck as a ratings whore, and that will erode his authenticity -- and the trust they have in him.

The catch-22 for Beck is that if he doesn't continue to take big swings, his audience will grow bored as he says the same thing over and over. So he's going to need to keep on pushing the envelope -- putting his brand at risk while he does it.

Either way, at some point, Glenn Beck's career will look like that of Morton Downey Jr., who exploded onto the scene in the 1980s, imploding before the decade was out.

I don't know how close we are to that point. But one day, the moment will come. And when it does come, Beck won't have peaked -- he'll have crashed. He's unsustainably foolish, and things that aren't sustainable just don't last.

(The raw numbers used to create this chart are here. I gathered them from's TVNewser.)

Originally posted to Daily Kos on Thu Apr 08, 2010 at 12:46 PM PDT.

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Comment Preferences

  •  meteoritic? (11+ / 0-)

    crashing to earth? meteoridiotic?

    The cold passion for truth hunts in no pack. -Robinson Jeffers

    by Laurence Lewis on Thu Apr 08, 2010 at 12:47:37 PM PDT

    •  Less than Jersey Shore (5 million btw). (8+ / 0-)

      The only reason Fox News and the other networks are important because of the influence on law makers.

      Politicians don't understand that most people in this country don't feed into this anymore, most people do not buy newspapers.

      GOP = Godless opposition party We Hassle to make America a Vassal (state)

      by Shhs on Thu Apr 08, 2010 at 12:51:42 PM PDT

      [ Parent ]

      •  You know... (3+ / 0-)
        Recommended by:
        dinotrac, Shhs, dwayne

        We help Fox, Beck, Palin and others because we spend so much energy pushing back against them.

        Makes them seem much more powerful than they really are....

        That "hopey-changey thing"? It's a Big Fuckin' Deal. A Wonderful Big Fuckin' Deal...

        by BobTrips on Thu Apr 08, 2010 at 12:55:33 PM PDT

        [ Parent ]

        •  i'm not sure there's a middle ground (3+ / 0-)
          Recommended by:
          KingOneEye, Matt Z, dwayne

          we can't just ignore them

          •  Correct. It would be foolish to ignore them. (7+ / 0-)

            We are not advancing Beck's interests by discussing him here. It will have zero impact on his ratings or reputation. But it may help spread the truth about him to others in the media.

            I want to thank Jed for this analysis (and for the raw numbers, which I intend to make use of). It helps to put the so-called Beck phenomenon in perspective. Fox News still has lower ratings than SpongeBob SquarePants and they reach barely 1% of the television audience.

            You may also like to know that...

            The Glenn Beck Advertiser Boycott Must Be Working

            The way you can tell if a protest is effective is when the target of the action can’t stop complaining about it. For two days in a row, Glenn Beck has devoted valuable airtime to castigating the proponents of an advertiser boycott that began last year in response to Beck calling President Obama a racist with "a deep-seated hatred of white people."

            Beck is so anxiety-ridden that he is accusing the White House of orchestrating the boycott and comparing himself to the victims of Nazi atrocities.

              • Beck, Hannity, O'Reilly FREAK SHOW Stickers •••

            by KingOneEye on Thu Apr 08, 2010 at 01:11:07 PM PDT

            [ Parent ]

        •  Oh No push against Beck, is a must. left alone, (2+ / 0-)
          Recommended by:
          Matt Z, dwayne

          unchallenged is almost like an affirmation.  He does have a microphone.  Lies not debunked for so long, those receiving the garbage start believing the crap.

          Palin, Bachmann, Foxx and their minions, those I could careless if their crap are left on the floor.  Most objective Americans are aware of their crap.

          Radio and TV have a way of making a believer out of low information people.

          Way back when, an actor on the radio, told his audience that the world was coming to an end, and was believed.  Not much has changed since then.  I know that I am being too simplistic, still.  I still hear people say, but I saw it on TV.  I heard it on the radio.  

          •  I sort of agree with the disagreement (with me).. (1+ / 0-)
            Recommended by:

            But I wonder if we don't help feed the circus.

            At the minimum I wonder if we shouldn't spend more of our energy keeping our Congressional majorities, etc.

            That "hopey-changey thing"? It's a Big Fuckin' Deal. A Wonderful Big Fuckin' Deal...

            by BobTrips on Thu Apr 08, 2010 at 01:54:26 PM PDT

            [ Parent ]

            •  I think we do need to counter the wall to wall TV (2+ / 0-)
              Recommended by:
              Matt Z, Nena20409

              coverage that Palin, Bachmann, Tea Party and Repub Party are getting. There is always some "event" going on. CPAC, Tea Party Express tour, April 15th tax protest, April 19th gun nuts, SLC starting this week - on and on ad nauseum. Every day, the right wingers are getting free air time. IMHO, I think it's part of the overall RW strategy to keep moving the Overton window as far right as possible. If this is all people see on TV, then that's the message they continue to hear and accept.

              Have you seen/heard of ANY Dem/Progressive activities over the Congressional break?  Crickets.

              Pootie guardian ~ Woozle lover

              by barkingcat on Thu Apr 08, 2010 at 02:47:52 PM PDT

              [ Parent ]

            •  Yes, we do feed it, MLK said those who kept (1+ / 0-)
              Recommended by:
              Matt Z

              silence while injustice occur are just as culpable. If we keep quiet while Beck, Rush, Savage, Fox and the rest of the 1300 hate talkers spew their untruths unchallenged, we have seceded the nation to their type of ideology.

              We must call it and denounce, mock and confront their hate.

        •  It's hard not (1+ / 0-)
          Recommended by:
          Matt Z

          to push back when the MSM keeps giving them so much airtime and attention.
          If the pundits will stop pandering and promoting them we can stop fighting back.

    •  Maybe he can get Larry North of East TX (3+ / 0-)
      Recommended by:
      Turkana, Matt Z, Captain Antelope

      ...pipe bombing fame, on, and boost his sagging ratings.

      Maybe he can suggest ol' Larry's name for HHS Sec'y, Larry being the perfect poster child for Teabagger health.

      "Over and out, last call for sin, While everyone's lost, the battle is won" - The Killers, All These Things That I've Done

      by Apphouse50 on Thu Apr 08, 2010 at 12:54:38 PM PDT

      [ Parent ]

    •  "I could give a flying crap about the political (7+ / 0-)

      process." Making money, on the other hand, is to be taken very seriously, and controversy is its own coinage. "We're an entertainment company," says Beck

      "I still say a church steeple with a lightning rod on top shows a lack of confidence."

      by logsol on Thu Apr 08, 2010 at 01:02:20 PM PDT

      [ Parent ]

  •  Looks like the last spike was Massa. (8+ / 0-)

    He hasn't recovered from wasting America's time.

    Oba-MA bumaye! Oba-MA bumaye!

    by fou on Thu Apr 08, 2010 at 12:48:08 PM PDT

  •  What will become of Glennbeckistan? (1+ / 0-)
    Recommended by:

    Swallowed into the earth? (Or more likely reclaimed by the bowels of hell.)

  •  One out of every 150 to 160 Americans watches (5+ / 0-)

    Glenn Beck. Wow.

  •  He's already fast becoming... (2+ / 0-)
    Recommended by:
    Calvino Partigiani, nellgwen

    A political "Dodo Bird"--in more ways than one. Though, I have to say, from what we know about them, I have a lot more respect for those poor birds than I'll ever have for Glenn Beck!

    "Those who forget the past are doomed to repeat it."--Miguel De Santa Anna

    by GainesT1958 on Thu Apr 08, 2010 at 12:50:20 PM PDT

  •  That 300,000 increase (5+ / 0-)
    Recommended by:
    Matt Z, beltane, Shhs, dsr2008, nellgwen

    is just all the media critics and wingnut watchdog organizations tuning in to chart the crazy.

  •  When Beck flames out, (1+ / 0-)
    Recommended by:

    mayber former Congresswoman Michelle Bachmann will take his place.  One can at least hope.  

  •  Just for comparison (5+ / 0-)

    could you post the average viewers for the broadcast network evening news shows?

    It would be really enlightening to have some sense of who the real influences are.

    Because it's not Beck or Fox.

  •  Great analogy ... (11+ / 0-)

    But just like a product that goes on sale too often, there's a limit to the number of swings Beck can take before he cheapens the value of his broadcast.

    Glenn Beck, a dessert topping and a floor wax. It's the multi-level marketing American way!

    The Republican brand: "Consequences, schmonsequences, as long as I'm rich"

    by D in Northern Virginia on Thu Apr 08, 2010 at 12:52:45 PM PDT

    •  He's always selling something (3+ / 0-)

      disaster seeds, gold, computer backup plans...books, magazines, video subscriptions, T-shirts...ultimately, he's selling himself.

      He's a dangerous buffoon and I don't think he cares how upset he makes people, or what terrible events may transpire becasue someone took his overheated rhetoric seriously.

      Believe it or not, he is planning a big rally on the Mall, on the anniversary of MLK'S "I Have a Dream" speech - and he's managed to find a charity to work with that will allow him to make it a charitable deduction...his fans can pay for stuff, or make donations to the charity...but the charity won't get any money until Beck's vanity rally is paid for.

      He is absolutely shameless.

  •  Thanks... (1+ / 0-)
    Recommended by:
    D in Northern Virginia

    That's a really useful analysis.  Lots of good concepts to chew on.

    Kind of like that guy who bends spoons.  Really impressive the first time you see him.  

    But after a dozen or so bent spoons....

    That "hopey-changey thing"? It's a Big Fuckin' Deal. A Wonderful Big Fuckin' Deal...

    by BobTrips on Thu Apr 08, 2010 at 12:53:34 PM PDT

  •  Meteoric, indeed. (2+ / 0-)
    Recommended by:
    ludwig van brickoven, dwayne

    Crashing to earth.
    Dense as iron, and twice as destructive.


    You don't get to vote on how the world is arranged. You already voted. (The good news is, you will vote today for how the world will be arranged tomorrow.)

    by CitizenJoe on Thu Apr 08, 2010 at 12:53:56 PM PDT

  •  I prefer Jeff (5+ / 0-)

    (With a little help from an old friend, Jimmy Page)

    This ain't no party. This ain't no disco. This ain't no foolin' around!

    by Snud on Thu Apr 08, 2010 at 12:54:13 PM PDT

    •  Wired. Blow by Blow. There and Back. (1+ / 0-)
      Recommended by:

      Beck-Ola. The Jeff Beck Group. Crazy Legs.

      Got them all, though it's not a complete collection. Some of the fastest fingers known to man (him and Phil Keaggy).

      In theory, there is no difference between theory and practice; but in practice, there always is a difference. - Yogi Berra

      by blue aardvark on Thu Apr 08, 2010 at 01:27:23 PM PDT

      [ Parent ]

      •  A couple of weeks ago (1+ / 0-)
        Recommended by:
        blue aardvark

        Rolling Stone had an article on Beck and Clapton with some great, old photos. One of them was of The Yardbirds, with Jeff playing guitar. In the back, you could see a very young jimmy Page - playing bass! ;-)

        This ain't no party. This ain't no disco. This ain't no foolin' around!

        by Snud on Thu Apr 08, 2010 at 01:33:08 PM PDT

        [ Parent ]

  •  He's pissing off his bible base (7+ / 0-)

    I don't think they are that happy he's dragging their religions more and more into his crazy rants.

    ''The most used phrase in my administration if I were to be President would be 'What the hell you mean we're out of missiles?'' --Glenn Beck, Jan. 2009

    by dsr2008 on Thu Apr 08, 2010 at 12:54:20 PM PDT

    •  Exactly so (2+ / 0-)
      Recommended by:
      dsr2008, m00finsan

      He's pissed off the good Catholics who watch him, as well as most of the denominations that have serious missionary services (since those are often seen as being sent to HELP people as well as convert them - social justice is a core part of their mission).

      So yeah, he's going to be down to hard core crazies before long.

      And while they might be loud, there sure aren't THAT many of them.

  •  I've always ignored this buffoon, (4+ / 0-)
    Recommended by:
    fou, Matt Z, sethyeah, treestar

    but even more so after he said Obama was a racist. Gone off the deepn end this one has!

  •  Beck's problem is things are getting better (21+ / 0-)

    He's promised armageddon and the world is getting better.

    Housing prices seem to have bottomed out and are heading up.

    Same with unemployment.

    TARP is being repaid, perhaps with a profit.

    GM is selling cars and planning on paying off their loan in June.

    The world didn't end with HCR.

    The problem is not Beck's alone.
    The party of no is going to have some problems, too, a few months from now, as the good news keeps coming.

    Today's problems are yesterday's solutions. Don Beck

    by Sherri in TX on Thu Apr 08, 2010 at 12:54:41 PM PDT

  •  My fault. I've been unplugging TVs that show (6+ / 0-)

    Beck's program.

    Somehow none of his fans can figured out what went wrong. They just click the remote and throw the foam brick at the TV.

    It's all part of my personal plot to make him look less popular than he really is.

    (Don't tell Glenn Beck though okay? Shhhh)


    Can't we all get along? - R. King.

    by mungley on Thu Apr 08, 2010 at 12:55:00 PM PDT

    •  Made me think of a recent incident and laugh (4+ / 0-)

      we had a guest staying in the RV park that was from, shall we say a "flyover state". We had a power outage to the entire property. The guy camped next door looks out his window to see this poor fella beating the power pedestal with a stick!!!


      "I have ferrets with fins" - African Cichlids. And 3 pooties too! Ren, Stimpy (15 yrs) and Rocky (3 yrs)

      by mrsgoo on Thu Apr 08, 2010 at 01:00:57 PM PDT

      [ Parent ]

  •  Glenn Beck is the Pauly Shore of punditry (5+ / 0-)

    With - and I know it seems impossible - less class.

  •  Great job on this chart. (1+ / 0-)
    Recommended by:

    Hopefully Glenn Beck's failures will come sooner than later.  He's an un-American, fraudulent, snake oil salesman who inspires weak-minded people to hate.  Glenn Beck does not have an honest bone in his body.

    -4.75, -5.33 Cheney 10/05/04: "I have not suggested there is a connection between Iraq and 9/11."

    by sunbro on Thu Apr 08, 2010 at 12:56:02 PM PDT

  •  it seems they are 10X Keith O's (0+ / 0-)

    according to one LA Times report KO gets about 1/10 that number of viewers.

    and according to the Baltimore Sun, Rachel Maddows has about half of GB's audience.

    I have never (and will never) watch Glenn Beck, but there is a saying about glass houses and bricks that seems apropos to this diary.

    •  There isn't much chance that Beck will be (1+ / 0-)
      Recommended by:

      making ratings boosting appearances on Meet the Press.

      Rachel is becoming a national media star with serious journalism creds.

      Beck is becoming a national joke.

      If truth is beauty, how come no one has their hair done in the library? Lily Tomlin

      by msmacgyver on Thu Apr 08, 2010 at 01:03:20 PM PDT

      [ Parent ]

    •  not quite (1+ / 0-)
      Recommended by:

      but your point isn't entirely off

      both Maddow and Olberman averaged .8, a little better than a third of what Beck got.

      Of course, given that repeats of O'Reilly beat every (non-Fox) cable news show (with a 1.2), I'm not sure how meaningful that number is.

      If there is anything I have learned from Scooby Doo, it is that the only thing to fear is crooked real estate developers.

      by JakeC on Thu Apr 08, 2010 at 01:10:41 PM PDT

      [ Parent ]

    •  Perhaps (2+ / 0-)
      Recommended by:
      grrr, m00finsan

      but Beck's viewers are all old and/or poor. KO's and RM's are richer, better educated, and more able to buy stuff.

      If I were an advertiser, I know whose show I'd want to advertise on.

      Hint - not Beck's.

      •  hmm (0+ / 0-)

        I don't know about the median income, but Beck seems to pretty consistently beat both Maddow and Olberman amongst 25-44 year olds- unless your definition of "young" or "old" is different.

        If there is anything I have learned from Scooby Doo, it is that the only thing to fear is crooked real estate developers.

        by JakeC on Thu Apr 08, 2010 at 01:27:20 PM PDT

        [ Parent ]

        •  where is this data from? (0+ / 0-)

          both the income and age?

          Sick of Lieberman? Support progressives in primaries like J Brunner in Ohio

          by grrr on Thu Apr 08, 2010 at 03:52:23 PM PDT

          [ Parent ]

          •  sorry, just saw this reply (0+ / 0-)

            I didn't give any data on income, I don't know one way or the other.

            The age breakdowns come from the link provided by the author in the diary.

            If there is anything I have learned from Scooby Doo, it is that the only thing to fear is crooked real estate developers.

            by JakeC on Fri Apr 09, 2010 at 12:06:04 PM PDT

            [ Parent ]

    •  YCV , many of us who might watch Rachel or Keith (0+ / 0-)

      are reading books and such as that instead.

  •  I love watching the Beck/O'Rilley hate simmer. (5+ / 0-)

    Beck is on at 5pm, and he's pulling almost what O'Rilley pulls at 8.  I love watching Bill-O squirm now that he's no longer top dog at the network.  He's so desperate, he's trying to recast himself to the left - he had some SPLC lawyer on the other week.  Hysterical!

  •  What was the disastrous Eric Massa interview? (2+ / 0-)
    Recommended by:
    dwayne, m00finsan

    I tend to not pay attention to what this twit does, so I am out of the loop on that one.


    Mitch Gore

    Pass Medicare buy-in for all via reconciliation, since it is fiscally related (and sound) policy.

    by Lestatdelc on Thu Apr 08, 2010 at 12:56:22 PM PDT

  •  How does this compare to Bill O'Lielly's early (2+ / 0-)
    Recommended by:
    sethyeah, m00finsan


  •  I wonder if Beck's prison demographic has spiked (3+ / 0-)
    Recommended by:
    Matt Z, dwayne, m00finsan

    since the threats against elected officials have gone up (as well as other acts of domestic terrorism) or if televisions aren't allowed in those prison cells.

  •  He does not care, he's in it for the money (3+ / 0-)
    Recommended by:
    Matt Z, dwayne, nellgwen
    He does not care about politics or policy.  He does not care about inciting violence.  He does not really care about what he is actually doing to the Republican party.  He is in it all for the money.

    he made $32 million last year for his schtick - he's an ENTERTAINER (a political fraud)

    This Machine Kills Fascists

    by aaraujo on Thu Apr 08, 2010 at 12:58:06 PM PDT

  •  Why cable ratings just dont Fing Matter (6+ / 0-)
    Recommended by:
    askew, kamarvt, Matt Z, dwayne, m00finsan, nellgwen
    WWE pro-wrestling routinely beats ESPN in head-to head ratings - does that make pro wrestling somehow more credible than sports where the outcome isn't scripted

    Beck is a failed morning DJ doing an act, the people that see his show as anything other than schtick are on par with those wrestling fans that insist it is real

    •  Personally, I find art more credible than sports (0+ / 0-)

      So I don't agree with your analogy, but I do agree with your views on Beck.

      77% of voters support a public option, Congress.

      by ShadowSD on Thu Apr 08, 2010 at 01:01:17 PM PDT

      [ Parent ]

      •  unlike a play- wrestling fans think it's real (0+ / 0-)

        it's not that scripted outcomes are a bad thing, it's that if your success depends on fooling your audience into thinking it is NOT scripted- that's where the comparison is.

        •  Not really. (1+ / 0-)
          Recommended by:

          That used to be the case, years ago. That was when the wrestlers were required to maintain their facades in every medium, and keep their real lives extremely private. These days, the majority of wrestling fans are perfectly aware that the outcomes are scripted and that it's an entertainment show, not a full-on athletic competition. The stars will break character and do "backstage" interviews, sometimes in the same show or magazine that's describing the main ("in-character") action and events.

          •  Yes (0+ / 0-)

            And even in the old days, most still knew it wasn't real, just like when they'd go watch an action movie and yell at the screen.  All fiction requires suspension of disbelief.

            77% of voters support a public option, Congress.

            by ShadowSD on Thu Apr 08, 2010 at 07:22:31 PM PDT

            [ Parent ]

    •  it makes pro "wrestling" more pertinent (0+ / 0-)

      because the difference between that and current political discourse is becoming smaller by the day.
      I didn't know that little datum, but it's telling.

      The Republican Party will never die until there is a new political home for racists.

      by kamarvt on Thu Apr 08, 2010 at 01:11:34 PM PDT

      [ Parent ]

  •  I've never seen his show, and have always (2+ / 0-)
    Recommended by:
    SadTexan, ShadowSD

    wondered why you guys waste so much of your psychic energy on him.

    National radio numbers are a little squishy, but Limbaugh may draw 7-8 times Beck's audience, Hannity 5-6 times, and even Michael Savage 3-4 times.

    Beck's not the biggest, just the loudest.

    Free speech? Yeah, I've heard of that. Have you?

    by dinotrac on Thu Apr 08, 2010 at 12:59:11 PM PDT

  •  Reading that Morton Downey Jr. biography (4+ / 0-)
    Recommended by:
    Mogolori, Matt Z, dwayne, nellgwen

    It is quite instructive for conservatives, as it could be subtitled "reactionary regrets becoming sane so late in life", referring to his views on cigarettes and on gays.

    77% of voters support a public option, Congress.

    by ShadowSD on Thu Apr 08, 2010 at 12:59:58 PM PDT

  •  I keep watching because I don't want to miss... (1+ / 0-)
    Recommended by:
    samantha in oregon

    ...the episode where either his head explodes, or he gets arrested and frog-marched off the stage...

    (Actually, I don't even have cable.  But one can dream...)

  •  He made $32 million last year (2+ / 0-)
    Recommended by:
    msmacgyver, nellgwen

    according Forbes, and the TV show was the smallest portion of that.

    There is money to be made playing on people's fears.

  •  most. apt. description. Yet. (3+ / 0-)
    Recommended by:
    Matt Z, m00finsan, nellgwen

    These two statements:

    first and foremost Glenn Beck sees himself as a showman


    the audience is going to start seeing Beck as a ratings whore, and that will erode his authenticity -- and the trust they have in him.

    are the most perfect encapsulation of the Beckophites' internal mental chaos.
    The peoplw who listen to him trust him, despite his own self characterization as a showman.
    They listen, but they don't hear.

    He tells them he's theater, but they trust him to tell them the truth?

    Unfortunately, that seems to dent your conclusion that anything can erode that trust. It's like a dog's trust - utterly uncritical no matter what.
    But yeah, best description ever, and I don't even think you meant to do it!

    The Republican Party will never die until there is a new political home for racists.

    by kamarvt on Thu Apr 08, 2010 at 01:03:07 PM PDT

  •  consider the time. (1+ / 0-)
    Recommended by:

    His ratings are amazing for 5 pm. He has more viewers than MSNBC, CNN, & HLN combined. I think he has peaked   now that healthcare is over so is some of the outrage.
    Any way you cut it this guy is getting very rich off his little  blackboard. His appeal is limited to the Palinistas since he usually just lectures about Obama destroying America with radicals in the govt.
    Most sane people have better things to do or are still working.

  •  successful boycott of his advertisers (8+ / 0-)

     @StopBeck on Twitter has pretty much run Glenn Beck right out of the U.K. market - his show has run without any ad revenue for many weeks now. I think 121 U.S. advertisers have dropped him and the pressure is starting to spill over into Fox in general.

     Beck is the face of their 'news' operation now, and it's not going well for them.

     It's good to see stories like this - helps to crank up the heat.

    "Not dead ... yet. Still have ... things to do." -Liet Kynes

    by Stranded Wind on Thu Apr 08, 2010 at 01:04:44 PM PDT

  •  Edit: Swings for the feces kind of guy nt (0+ / 0-)

    Freedom of religion is freedom FROM religion. Tweeting @dmiller23

    by DailyDrew on Thu Apr 08, 2010 at 01:04:48 PM PDT

  •  Looks like the chart of site traffice for... (0+ / 0-)

    ... Larry Johnson's racist hellhole of a site, NoQuarter, when he promised he'd post Michelle Obama's "Whitey" tape.

    If this comment doesn't make Top Comments, then you fascists are repressing me!!!!!

    by Bob Johnson on Thu Apr 08, 2010 at 01:05:25 PM PDT

  •  To put 2 million average viewers in context... (4+ / 0-)
    Recommended by:
    mmacdDE, Matt Z, dwayne, msmacgyver

    the most subscribed YouTube account is a person name Fred.  Fred has ~1.6 million subscribers. Last week Glenn Beck average a little more than ~400k watchers then this guy.

    I find the similarity between Fred and Beck incredibly hilarious, btw.

    "If you can find money to kill people, you can find money to help people." -Tony Benn (-6.38,-6.36)

    by The Rational Hatter on Thu Apr 08, 2010 at 01:05:34 PM PDT

  •  What do you expect? (5+ / 0-)

    So many of his viewers are getting themselves arrested - and I don't think you can be a Nielsen household from prison.

    I guess everyone's got their own blog now.

    by zonk on Thu Apr 08, 2010 at 01:06:07 PM PDT

  •  The fact that (4+ / 0-)
    Recommended by:
    Matt Z, m00finsan, DRo, barkingcat

    over 2.5 million people think that Beck has something useful to contribute is deeply depressing.

    The Teabaggers are the GOP base

    by stevej on Thu Apr 08, 2010 at 01:06:40 PM PDT

  •  Please go away Glenn Beck! (1+ / 0-)
    Recommended by:

    I don't know how close we are to that point. But one day, the moment will come. And when it does come, Beck won't have peaked -- he'll have crashed. He's unsustainably foolish, and things that aren't sustainable just don't last.

    Stop hurting us with your politicking presence and political acumen.

    I'm begging you Glenn Beck, and you Sarah Palin, Rush, Hannity, O'Reilly -- all the usual dumbass clods dkos frontpagers love to trot out ad nauseum.  

    Please, fascists, stop dominating the political landscape, shaping Obama's epoch, and generally thwarting our beloved Dems.

    It's just so mean of you.  Please, we ask of you, no, we beg of you: go away and stop ruining everything.

    Please don't feed the security state.

    •  See, I've made study of Beck as well. (0+ / 0-)

      Conclusion: in actual terms, he's an idiot snake-oil salesman, like the rest of the fascists.  

      However, and here's the rub, in the context of 30 years of Big-Boy Pants(tm) Dem politicking, he's a freakin' force of nature.  Right along with Rush and Sarah Palin.

      Maybe they'll all move to Costa Rica and we can breath a Big-Boy sigh of relief.  Whew!

      Please, please go away and leave us alone, Glenn.  It's our main hope.

      "Centrism" is piss-poor strategy in a tug o' war.

  •  revamp it (2+ / 0-)
    Recommended by:
    Matt Z, dwayne

    if he would go snark his show would be a riot.... i saw his 1 where he  put on tweed jacket "with elbow patches" doned glasses talked brit and made fun of people who are was fucking funny...he looked so stupid  defending ignorance...almost monty phython like.......
    and im sure  his dweebs who watch were shaking their heads yes and saying....see dumb is good........

    In all affairs it's a healthy thing now and then to hang a question mark on the things you have long taken for granted." Bertrand Russell (1872-1970)

    by lippythelion69 on Thu Apr 08, 2010 at 01:07:44 PM PDT

  •  Jed (0+ / 0-)

    No Way, No How, No McCain

    by nerdngeek on Thu Apr 08, 2010 at 01:11:12 PM PDT

  •  Remember all of those sponsors he lost... (1+ / 0-)
    Recommended by:

    last year? ... if his ratings continue their downward trend, he's toast. LOL

    "I won't give them hell, I'll give them the truth, which will seem like hell." -President Obama

    by BarackStarObama on Thu Apr 08, 2010 at 01:11:36 PM PDT

  •  Sadly, he has a ways to go (4+ / 0-)
    Recommended by:
    Matt Z, JeffW, m00finsan, nellgwen

    before he drowns in his own slime. He hasn't managed to offend EVERYONE yet, but as his sliming of Romney shows, he's trying. Our collective hope for some sanity on Fox rests on him finally truly overreaching himself, attacking a widely held 'sacred cow'; that's coming, he has to 'keep on sliming' or begin to circle the drain. I can't wait for that toilet flushing sound, when he's gone.

    "God is an iron" -Spider Robinson

    by oldcrow on Thu Apr 08, 2010 at 01:13:05 PM PDT

    •  Romney slur may anger the LDS that made him (1+ / 0-)
      Recommended by:
      Matt Z

      The Mormons created Glenn Beck. The day after his baptism into the faith, he landed a national radio distribution deal.

      The LDS has a "White Horse Prophecy" which is complicated but basically predicts a Mormon President of the U.S. Romney is by far the best shot they've got. They CANNOT be pleased w Beck's rip at him. He'd better watch out more for his LDS friends than his Kos foes these days.

  •  Thesis (2+ / 0-)
    Recommended by:
    Sherri in TX, dwayne

    based on nothing other than my termite-filled guts:

    The GOP base enthusiasm for voting is going to follow a similar curve to Beck's viewership. They have been spun up, and outraged - but recent inactivity at Congressional town halls indicates that the fervor is starting to die off. To paraphrase the always-quotable WS Churchill,

    Never before have so many been so outraged by so little

    That level of emotional high is hard to sustain.

    Nate Silver's chart over on 538 shows that current Democratic enthusiasm for voting would be a record for an off-year election, were it not for the stratospheric numbers currently being reported by the GOP.

    But I think we've got momentum, and they are going to have a hard time getting everyone all outraged for climate change, and outraged for immigration, and then outraged again in time to vote.

    In theory, there is no difference between theory and practice; but in practice, there always is a difference. - Yogi Berra

    by blue aardvark on Thu Apr 08, 2010 at 01:22:56 PM PDT

    •  Immigration could do it with that crowd (1+ / 0-)
      Recommended by:
      blue aardvark

      That's why it won't happen until after the elections.

      It's going to be financial reform and jobs for the next few months.

      Make it hard on the republicans to be against jobs and for the banks right before the election.

      Today's problems are yesterday's solutions. Don Beck

      by Sherri in TX on Thu Apr 08, 2010 at 01:55:11 PM PDT

      [ Parent ]

      •  Get the Tea Party outraged (0+ / 0-)

        But at the GOP. That plan would pay dividends. They'll either stay home, or split their vote.

        In theory, there is no difference between theory and practice; but in practice, there always is a difference. - Yogi Berra

        by blue aardvark on Thu Apr 08, 2010 at 02:13:34 PM PDT

        [ Parent ]

  •  Beck is milking it all.. (1+ / 0-)
    Recommended by:

    He's milking the right-wing rubes for all they are worth. He's laughing all the way to the bank.

  •  "Unsustainable" is what I said about Reaganomics (0+ / 0-)
    And I'm still waiting.

    Despite the crash of 2008, there are still plenty of people in denial.

    The invasion of Iraq was a war crime, a crime against humanity, and a crime against civilization. Prosecute the crime.

    by Positronicus on Thu Apr 08, 2010 at 01:23:12 PM PDT

  •  I read somewhere that Fox subsidized (5+ / 0-)

    cable bundling of their network so that it was available to many at no cost.  Is this true and if so how could they compare their viewer numbers to those of MSNBC and other networks that people pay extra for?

  •  Beck Ratings up nearly 50% since CoC Boycott (1+ / 0-)
    Recommended by:
    Jon Says

    Was the Color of Change boycott worth it? The per-minute fee for ads on Beck have increased since the boycott began. And he has 48.5% higher ratings. Therefore FoxNews has paid no effective price. They are still getting a STEAL, only paying Beck $2 million per year (they pay Hannity and O'Reilly far more). He makes $12m on radio, $23m from website and goods and $20m from books, according to Forbes, and likely more from speaking fees and events. so they are certainly not hurting him. In fact his books sales have DOUBLED since the boycott.


    So the boycott of CoC and StopBeck, while laudable, have totally failed, especially because by giving him such a huge, martyr following, they have created a political monster who now has an immense TV audience (Mediaite says the highest as a % of total slot audience, well above O'Reilly), and he has doubled his digusting, plagarizing book sales too! We all now have relative who have his decrepit books on their night tables. And Color of Change has acted as his virtual P.R. agent the past 9 months.

    •  Huh? (3+ / 0-)
      Recommended by:
      Matt Z, beltane, m00finsan

      I look at that chart and, setting aside vacations, his viewership is clearly in decline.

      And the point of the CoC boycott was not to reduce viewers - it was to reduce revenues. Which it evidently has, based on the CoC reports.

      In theory, there is no difference between theory and practice; but in practice, there always is a difference. - Yogi Berra

      by blue aardvark on Thu Apr 08, 2010 at 01:35:35 PM PDT

      [ Parent ]

      •  Not so...see the chart (1+ / 0-)
        Recommended by:
        Jon Says

        2 weeks ago, his ratings were 46% above the week prior to the boycott's start. From a slightly declining level just below 2 million in Jul/Aug 2009, he is now at a steady 2.5-3.0 million range now.

        And although he has lost sponsors, he still has 2 dozen of them, and they pay $10k-$15k per minute. Fox pays him $2 mil and year. They make millions off the guy.

        •  First, order is not causality (1+ / 0-)
          Recommended by:
          Matt Z

          So the timing of CoC boycott and the upswing in Glenn's ratings is not necessarily cause and effect.

          Second, FNC as a whole has been experiencing an upward trend. Since FNC as a whole is not under a CoC boycott, this supports that the boycott and GB's improved ratings are not linked as cause and effect.

          Third, having some advertisers does not mean that those advertisers pay as much as they would without the boycott - in fact, the law of supply and demand suggests that the opposite should be the case.

          Fourth, the recent trend is downward, and while it is too early to tell, the point of the article is that Glenn may be burning out his audience.

          In theory, there is no difference between theory and practice; but in practice, there always is a difference. - Yogi Berra

          by blue aardvark on Thu Apr 08, 2010 at 02:37:30 PM PDT

          [ Parent ]

  •  And... (2+ / 0-)
    Recommended by:
    Matt Z, Abra Crabcakeya

    He admits what we all already know, he is nothing but about the money

    With a deadpan, Beck insists that he is not political: "I could give a flying crap about the political process." Making money, on the other hand, is to be taken very seriously, and controversy is its own coinage. "We're an entertainment company," Beck says. He has managed to monetize virtually everything that comes out of his mouth.

    Its amazing those 2.6 million people are so damn stupid that they don't know that they are nothing but a rube to be taken advantage of to Beck and Fox news in general...

    What we do for ourselves dies with us, what we do for others and the world remains and is immortal. (Albert Pine)

    by laughingriver on Thu Apr 08, 2010 at 01:36:23 PM PDT

  •  Right wingers definitely prefer radio (0+ / 0-)

    I don't know any of my conservative friends or relatives who love this guy, but they have Rush playing all the time. Radio is an underrated medium, and far superior to television as a news source. Much more practical, since obviously you can have it wherever and whenever you want to. It's no coincidence that NPR is the only MSM outlet who's shares have been going up.

  •  The health care bill (0+ / 0-)

    ...was his Waterloo.

    Its passage seems to have taken the steam out of the baggers/912ers.

  •  No matter when or how he flames out, (0+ / 0-)

    it doesn't change the fact that over 2 and a half million Americans are gullible and clueless enough to watch him on a regular basis.  There is always another demagogue to take Beck's place.  The real question is why there are so many willfully stupid Americans.  It makes me sad.  In fact, I may have to go cry right now.

    "Put your big-girl panties on and deal with it." -- Stolen from homogenius, who in turn stole it from a coffee mug.

    by Mother of Zeus on Thu Apr 08, 2010 at 01:48:04 PM PDT

    •  Have you considered the possibility (1+ / 0-)
      Recommended by:
      Jon Says

      that the FOX watchers are not stupid, they just have a different worldview than you do?

      Most of my relatives are FOX watchers. A couple have genius level intellects and most are generous and good people. Given that these folks are my blood and given that I love them, I am compelled to dig for some compassion and understanding.

      It is a good practice, I highly recommend it, and it is so much more uplifting than hating.


      •  No, I have never considered that anyone (1+ / 0-)
        Recommended by:
        Matt Z

        who takes Glenn Beck seriously merely has a different worldview than I do, although I will agree that it is not necessarily the case that they are stupid. Gullible and clueless, however, I stand by.  Regardless of one's political views, Glenn Beck is transparently a fraud and a showman.  It's not that he says things I disagree with, but that he nonetheless makes rational and coherent points. Rather, he engages in easily-disproven, semi-hallucinatory conspiracy-mongering.  Not everything comes down to a mere difference of points of view.  Some things are simply devoid of sense or quality.

        Maybe you can point out to me where you found any hate or anything hateful in my comment, also, if you're willing?

        "Put your big-girl panties on and deal with it." -- Stolen from homogenius, who in turn stole it from a coffee mug.

        by Mother of Zeus on Thu Apr 08, 2010 at 05:45:52 PM PDT

        [ Parent ]

        •  I understand that the dKos standards for speech (1+ / 0-)
          Recommended by:
          Jon Says

          are a bit loose when it comes to talking about the right, but I personally find it hateful to take any class or group of people and say that they are "gullible and clueless" or "willfully stupid".

          I will also point out that the right uses almost the exact same language when talking about people who watch MSNBC.

          I would find it just as bigoted to say that people who watch MSNBC are "gullible and clueless" as I would to say that people who watch FOX are "gullible and clueless". Would you say that one statement is more acceptable than the other? Both are making gross generalizations about a class of people and both are making political differences personal.

          When the right watches Keith Olberman they find him to be "devoid of sense or quality", and when the left watches Beck they find him to be "devoid of sense or quality". I see that as differences in worldview. Fundamental assumptions about the world determine for us what makes sense.

          I am one of the rare people who see brilliance and beauty in both the writing of Karl Marx and Adam Smith. Not claiming that either is totally correct, but both were brilliant and both contributed to the advancement of mankind. I guess I just don't get tribal politics.

          I generally encourage people to try to understand others, not only because it is the human thing to do, but in politics, if you want to win, it is extremely valuable to understand your opponent. This is a huge tactical advantage.

          •  Well, you're barking up the wrong tree. (0+ / 0-)

            This isn't about tribal politics.  This is about basic standards of seriousness in our discourse.

            For one thing, I didn't make a statement about people who watch FOX generally.  I said that people who watch Glenn Beck are gullible and clueless, and I stand by that.  He is not serious.  He isn't even trying to be serious; he's trying to get rich (and succeeding).  He's a clown, and the things he says make literally no sense.  So anyone who takes what he says seriously has a fundamental confusion about what he is and what he is doing.  It has nothing to do with whether I agree or disagree with him.

            You can agree or disagree with Rachel Maddow or Chris Wallace, Karl Marx or Adam Smith.  But demagogues and clowns like Rush Limbaugh or Glenn Beck are in a different category.  FWIW, I have not all that much more respect for Michael Moore's political opinions.  I think he's a gifted filmmaker and I've enjoyed his films (from what I understand, Beck is a very gifted broadcaster), but that doesn't mean I take his political judgments seriously.  I do not think many of them are seriously formed.  He is basically an entertainer.

            "Put your big-girl panties on and deal with it." -- Stolen from homogenius, who in turn stole it from a coffee mug.

            by Mother of Zeus on Fri Apr 09, 2010 at 05:24:19 AM PDT

            [ Parent ]

  •  And Keith Olbermann's ratings keep going up! (1+ / 0-)
    Recommended by:
    Jon Says

    Actually, that's not true.  But made you look!

    I don't understand the fascination with ratings on leftie/rightie blogs.   Fox News is hugely popular.  Deal with it. MSNBC is less popular.  Fine.  But that obviously doesn't mean Sean Hannity is correct and Rachel Maddow is full of it.

    I wish that weren't true, and much of Fox News's success is inexplicable to me (the loyalty that audience seems almost cultlike), but pretending otherwise, or pretending that minor ratings blips are trends is foolhardy.

  •  When he's gone? (0+ / 0-)
    Kind of like Gingrich has "gone"? or Rove? Or smallpox?

    "Is that all there is?" Peggy Lee.

    by jm214 on Thu Apr 08, 2010 at 02:01:22 PM PDT

  •  FOX News is losing the Tea Party audience (0+ / 0-)

    His ratings decline also happens to coincide with his radio interview with Debra Medina, GOP candidate for TX Gov.

    After that day he lost 20-25% of his Texas audience - almost overnight.

  •  or heck how about (0+ / 0-)

    The Jerry Springer show. At some point, crazy stopped being appealing even on that show for folks as they has to get crazier and crazier to top previous episodes.

  •  Becksters are idiots (1+ / 0-)
    Recommended by:

    Thus proclaims Glenn Beck.

    Beck has previously described himself as “a rodeo clown” and conceded, “If you take what I say as gospel, you’re an idiot.”

    My goal in life is to be as good a person as my dog already thinks I am.

    by rlharry on Thu Apr 08, 2010 at 02:14:13 PM PDT

  •  2.6 million teabaggers.... (0+ / 0-)

    ...and that's all of them.  There's little growth potential in Glenn's audience. He's merely concentrated the dumbest, hate-filled morons in America into a TV based cult. What's that...8%? And that 8% believe that they're a majority of Americans?

  •  But Glenn Beck only made $2 million (1+ / 0-)
    Recommended by:

    from his show on Fox News:

    According to the Forbes analysis, Beck earned $12 million from book sales thanks to his "profit participation co-venture with Simon & Schuster typically reserved for authors like Stephen King." He has a five-year, $50 million contract with Premiere Radio Networks that netted $10 million for the year.

    His website, supported by both ads and an "Insider" subscription service as well as retail merchandise sales, brought in another $4 million. Speaking fees and events like his "Bold Fresh Tour" with Bill O'Reilly earned him $3 million, and his Fox News contract brought in $2 million. Add in a final $1 million from his Fusion magazine, and Beck had a $32 million year.

    It seems like he's going to do fine for the immediate future, as galling as that fact is.

  •  I'm amazed they're not bored yet (0+ / 0-)

    I mean, he's really not worth watching but some people do.

    We need something to distract these people.  But what? and

    by chloris creator on Thu Apr 08, 2010 at 02:48:19 PM PDT

  •  Socialists, of course! (0+ / 0-)

    When good old capitalistic market forces drive Beck off the air, who will he blame for it?

    I NEVER want to hear "public option" again. MEDICARE FOR EVERY AMERICAN.

    by masswaster on Thu Apr 08, 2010 at 03:56:21 PM PDT

  •  Good comparison to Downey (0+ / 0-)

    I had forgotten about that guy.

  •  Hopefully the end is near. (0+ / 0-)

    I doubt he won any converts by insulting Obama's mother and in doing so every other working parent who sometimes has to "desert" a child to grand parents, close friends or relatives in order to persue a career.

    He wants it both ways. If Obama's mother had been a welfare queen he would have used that as a weapon and now because she tried to get a college education and work that is the weapon.

    Sorry dud pick one or the other.  And realize that in doing so you are going to offend a couple of million people.

  •  "Beck is a swing-for-the-fences kind of guy" (0+ / 0-)

    I think there's one to many Ns in that phrase.

    And I don't mean swig or kid.

  •  My suggestion for a new theme song for Beck (0+ / 0-)

    AC/DC Mob Rules  because

    "When you listen to fools/The Mob Rules"

    Anybody can make history. Only a great man can write it. Oscar Wilde

    by solotime on Thu Apr 08, 2010 at 04:50:35 PM PDT

  •  Easter? (0+ / 0-)

    The last point which is doing a major dip could be related to Easter perhaps?

    50% + 1: All Senate candidates should must the pledgeGo Nuclear Now!!!

    by KingBolete on Thu Apr 08, 2010 at 06:19:12 PM PDT

  •  winky dink and beck (0+ / 0-)

    what makes america great is her ability to accept mistakes and to try not to repeat them. the morons that watch glenn beck and feed him money are ignorant but the saving grace (for them) is that they are after all americans. beck is a piece of shit that makes money by preying on the easily influenced and uneducated, but his victims will come around once he's been exposed. we need to show the people that believe beck's bullshit that not only what he spews isn't true but that he really despises america and targets a small part of the american public only for personal gain. he will eventually be lynched by the lynch mob that he so ineptly tried to create. he's just a bad fad that will soon be just a laughable pitiful drug addict memory in americas colorful history. not sorry to see you go beck.

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