Herewith, a proposal for an addition to the SI catalog of measures for scientific use, to identify and quantify the verbiage of falsehood in public utterance. This would replace the proposed measure under discussion in 2004 but laid on the table (the LimbaughPound, or LP).
Term and usage. Beck (no abbrev.), as grand unit of falsehood-laced verbiage; microBeck (mB, 10-3 Beck) as unit for most laboratory purposes.
Standard unit. The standard Beck is the total broadcast of the Glenn Beck show March 13, 2009.
Rationale. Growing numbers of scientists have documented global climate change, warning of substantial increases in greenhouse gases and consequent average temperatures. Yet despite the existence of SI instrumentation for heat content and temperature, there is enormous difficulty in measuring the direct contributions of human beings to the hot air. This proposal would remedy that gap and stimulate the development of appropriate instrumentation.