Skip to main content

Last evening, my better 95+% was flipping through the channels and received the rare: stop, go back to that.  What was that?  A Nissan "innovation" advertisement in which the Nissan Leaf played a prominent roll, "if you never needed to buy another gallon of gas ..."

Watching this well-done advertisement made me think of Who Killed The Electric Car? and how GM used black-and-white anti-promoting advertising in relation to the EV-1 (See after the fold for examples.)

While the above ad captured me, within the diary is an ad that truly matters on multiple levels.

Nissan is aggressively marketing the Leaf, offering it as a sexy product which will, as well, help address the world's challenges. And, it is doing so in catchy innovative ways.  For example, there is Lance Armstrong with the Behind message to let people know that the Leaf, for the first time in his cycling career, offers the potential for biking without car exhaust in his face.

Perhaps the most aggressive, thinking of the political culture of the United States, is this strong (unstated) statement that electrification of transport is part of the path toward mitigation of (that non-existent problem of) climate change.


This, however, is the most meaningful advertisement in that, here, Nissan quite explicitly embraces the reality of climate change with the implication that we must -- and can -- act to mitigate climate change impacts.

This Nissan advertisement stands in sharp contrast to what we've seen from many other car companies, such as Toyota's support of climate deniers via the Lexus Darker Side of Green "debate" series.

As per Joe Romm,

As  an advertisement for a product aimed at a specific demographic,  I  think it is quite clever.  I’d give it an A.

And maybe I should add a "+" for the fact Nissan ran this on  Thursday’s National  Football League opener, which featured the New Orleans Saints,  the closest thing we have to America’s team thanks to Hurricane Katrina.   Coincidence?  I think not.

Romm's post is highly recommended with many good points and a good deal of links within it to see how this advertising has been embraced by the climate science world, demeaned by Climate Peacocks, and created outrage among Anti-Science SyndromE Sufferers.  Let me echo Romm in emphasizing the importance of a major Corporation embracing an iconic image re climate change science and using that in a prominent venue (the first NFL game of the year).

A tip of the hat to Nissan and their advertising company for putting out a scientifically sound advertisement (okay, no, don't try to hug a polar bear) in promoting a real step forward with a product that could truly help climate mitigation solutions move ahead.

EV-1 Advertisement Examples

Ben Popken put it well,

You don't have to have a PhD psychology to figure out that they were trying to scare consumers away from buying electric cars.

PS: Any other examples of advertising which is supportive of climate science?  Diesel Jeans also did a global warming focused ad campaign but, in that case, their product had nothing to do with Global Warming. And, well, those ads made climate change seem pretty sexy.

Originally posted to A Siegel on Tue Sep 14, 2010 at 01:59 PM PDT.

Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags


More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site