It's a term becoming more commonly used to describe the "super wealthy" --
Plutocracy.
(or alternately Plutonomy)
But ever since I heard this gold-plated word -- I've been wonder what it really means -- and what the hell does Pluto have to do with it?
Whenever I hear someone, say something about: The Plutocracy
I reflexively think:
I'm going to Disney Land!
(or occasionally, I'm going to the Planetarium, instead!)
Bet I'm not alone.
Why do we have to use these thousand dollar words -- when 25 cents ones will do?
Who are we trying to impress anyways -- er I mean, who are we trying to confuse, and confound?
It's hard enough to communicate clearly without -- encouraging all those extra "click thru's" ...
What is The Plutocracy anyways?
Here's Bill Moyers' definition of it, from his talk on the topic
[...] what Plutocracy is: the rule of the rich, political power controlled by the wealthy. Plutocracy is not an American word and wasn’t meant to become an American phenomenon – some of our founders deplored what they called "the veneration of wealth."
Well that covers the main points of what Pluto on Earth means.
Here's how an Investment site defines it, from more of a Winners-Losers perspective:
Economic growth that is powered and consumed by the wealthiest upper class of society. Plutonomy refers to a society where the majority of the wealth is controlled by an ever-shrinking minority; as such, the economic growth of that society becomes dependent on the fortunes of that same wealthy minority.
I wish we had a more "common sense" term --
for Plutocracy. (or Plutonomy)
One that would make that average person Tune in -- and NOT Tune out.
Any ideas?
How can we re-brand the rarefied air of Pluto -- in 20 words or less --
so that the average Joe and Jolene -- says "Yeah, I know what you mean." HOW ???
(Hint: it usually helps to use language at a 8th grade level.)
What is The Plutocracy anyways?
How about this (my definition):
The Super Rich, who would rather gain the world, than help those in it.
I invite you to come up with your own simple definitions for Plutocracy, in the comments.
The simple truth, is out there.
somewhere ...
And please no thousand dollar, gold-plated words ...
larger
they tend to cause more heat, than light, from my down to earth observations.