Skip to main content

Not 24 hours has elapsed since Keith Olbermann shocked the cable news world by announcing that Countdown has reached ignition and been lifted off the MSNBC schedule. And due to the vague explanations offered by the principals, the public is left to their imagination as to what happened.

Today The Wrap is reporting that the move was entirely driven by Olbermann's desire to become an Internet media baron:

"With two years left on his $7 million a year contract, Olbermann was seeking a full exit package but he really has his eye on creating his own media empire in the style of Huffington Post."

Why not? It seems like everybody's doing it.

Brought to you by...
News Corpse
The Internet's Chronicle Of Media Decay.

Back in the day Matt Drudge, a small-time scandal monger, began publishing his conjecture-laden tabloid, The Drudge Report. Then his spawn, the terminally choleric Andrew Breitbart, followed with his BigWhatever network of outright lie sites. Tucker Carlson, the Biggest Loser (who may hold the Guinness record for the number of times he's been canceled) launched his Daily Caller. Former MSNBC chief Dan Abrams founded Mediaite. Even Glenn Beck jumped on the bandwagon and lit up The Blaze, an appropriate masthead for a purveyor of incendiary rhetoric.

Still the leader in this parade of personality-driven press is The Huffington Post. If Olbermann chooses this model for an online presence it could be profoundly rewarding. He has a built-in following that already resides in cyberspace. He would have no problem attracting investors. He could cover the issues that interest him most and would be free to appear on any television network to discuss the stories he breaks online.

One minor point, last year Tucker Carlson boasted that he had acquired the domain name, keitholbermann.com. It was a typically puerile act on Carlson's part that was also brazenly hypocritical. Read the whole sordid story here. Olbermann may have to retrieve his name from Carlson, but that shouldn't be difficult under the current regulations of the World Intellectual Property Organization, the agency governing such matters.

I, for one, would be thrilled to see the launch of the Olbermann Observer Online. But as with everything else that has been written about his future since the surprise announcement, this story is not verified by any authoritative source. Howard Kurtz is saying the separation was the inevitable result of frayed relations between Olbermann and MSNBC management (i.e. the reprehensible Phil Griffin). And the suggestion that Olbermann initiated the departure doesn't square with his statement that he was "told" that last night was "going to be the last edition" of his show.

MSNBC has already announced schedule changes to shore up the Olbermann hole. Lawrence O'Donnell is moving up to Olbermann's 8:00pm slot. Ed Schultz will go to primetime to replace O'Donnell at 10:00pm. And Cenk Uygur will fill in for Schultz at 6:00pm.

If it were up to me I'd make additional daytime adjustments as well. There is no reason for two episodes of Chris Matthews' Hardball in the afternoon. His ratings certainly don't warrant the real estate. I'd let him have 7:00pm and give the 5:00pm slot to recently retired congressman Alan Grayson, where he would be on opposite Glenn Beck. That's a ratings war I'd love to see.

Originally posted to KingOneEye on Sat Jan 22, 2011 at 06:50 PM PST.

EMAIL TO A FRIEND X
Your Email has been sent.
You must add at least one tag to this diary before publishing it.

Add keywords that describe this diary. Separate multiple keywords with commas.
Tagging tips - Search For Tags - Browse For Tags

?

More Tagging tips:

A tag is a way to search for this diary. If someone is searching for "Barack Obama," is this a diary they'd be trying to find?

Use a person's full name, without any title. Senator Obama may become President Obama, and Michelle Obama might run for office.

If your diary covers an election or elected official, use election tags, which are generally the state abbreviation followed by the office. CA-01 is the first district House seat. CA-Sen covers both senate races. NY-GOV covers the New York governor's race.

Tags do not compound: that is, "education reform" is a completely different tag from "education". A tag like "reform" alone is probably not meaningful.

Consider if one or more of these tags fits your diary: Civil Rights, Community, Congress, Culture, Economy, Education, Elections, Energy, Environment, Health Care, International, Labor, Law, Media, Meta, National Security, Science, Transportation, or White House. If your diary is specific to a state, consider adding the state (California, Texas, etc). Keep in mind, though, that there are many wonderful and important diaries that don't fit in any of these tags. Don't worry if yours doesn't.

You can add a private note to this diary when hotlisting it:
Are you sure you want to remove this diary from your hotlist?
Are you sure you want to remove your recommendation? You can only recommend a diary once, so you will not be able to re-recommend it afterwards.
Rescue this diary, and add a note:
Are you sure you want to remove this diary from Rescue?
Choose where to republish this diary. The diary will be added to the queue for that group. Publish it from the queue to make it appear.

You must be a member of a group to use this feature.

Add a quick update to your diary without changing the diary itself:
Are you sure you want to remove this diary?
(The diary will be removed from the site and returned to your drafts for further editing.)
(The diary will be removed.)
Are you sure you want to save these changes to the published diary?

Comment Preferences

Meteor Blades, Alumbrados, buffalo soldier, Terri, murphy, slinkerwink, abarefootboy, saraswati, mattman, TechBob, OLinda, eeff, leftyboy666, Sandy on Signal, lawnorder, Creosote, bronte17, sponson, annrose, jaysunb, gayntom, Cedwyn, Alna Dem, Texknight, Getreal1246, psnyder, hangingchad, danthrax, TexDem, pat bunny, MA Liberal, gmb, grannyhelen, kevin22262, cosette, astronautagogo, grrr, alizard, JayDean, thereisnospoon, sawgrass727, Julie Gulden, Dirk McQuigley, Los Diablo, bloomer 101, historys mysteries, Bluesee, supak, zaraspooksthra, liberalis, OpherGopher, sap, bagman, panicbean, citizenx, PSzymeczek, Chaoslillith, jimreyn, chasewho, The Raven, peacestpete, bently, begone, sherlyle, Clytemnestra, Themistoclea, kestrel9000, KenBee, blueoasis, Francine Shacter, nonnie9999, Libby Shaw, OMwordTHRUdaFOG, llbear, Clive all hat no horse Rodeo, Dianna, va dare, blueoregon, shaharazade, markthshark, Aaa T Tudeattack, NonnyO, AntKat, fabucat, Loudoun County Dem, dmh44, mamabigdog, edsbrooklyn, Mary Mike, noofsh, Jimdotz, Strabo, malharden, jayden, Midwesterners, millwood, Bridge Master, Progressive Chick, Korkenzieher, vet, chicago minx, jwinIL14, ScottyUrb, OleHippieChick, bythesea, elwior, billvb, Jeff Y, mofembot, billybam, watercarrier4diogenes, statsone, CIndyCasella, LaFeminista, wtxdem, Neon Vincent, Partisan Progressive, Daily Activist, geebeebee, elziax, marzook, obiterdictum, oxfdblue, Alise, kevinpdx, IreGyre, ArthurPoet, Tommymac, Larsstephens, Just Bob, smileycreek, pyegar, David PA, TDreamer, TFinSF, NJpeach, 2questions, RJP9999, pixxer, Puddytat, SoonerG, BrowniesAreGood, CornSyrupAwareness, nicethugbert, thebluecrayon, FarWestGirl, Situational Lefty, BarackStarObama, LSmith, worldlotus, Vtdblue, randomfacts, beforedawn, MKDAWUSS, Anthony Page aka SecondComing, zenox, StepLeftStepForward, Kurt from CMH, Dom9000, kattdrakken, weatherdude, HamptonRoadsProgressive, JTinDC, radical simplicity, MartyM, thehoch

Subscribe or Donate to support Daily Kos.

Click here for the mobile view of the site