It would be so easy to make a commercial re: Paul Ryan. Not that distasteful "throw Granny off the cliff ad". That was not really the way to go.
Instead, try this:
Show clips of Rep. Ryan saying I wont' change anything for seniors --they need not worry, that is if you're 55.
Split screen or immediately follow with: a variety of people who are 54 and say, "hello it matters to me!" And I've paid in this system for 31 years.
Switch back to Ryan.
Switch back to 54 year old. Repeat as needed.
Curtain falls. Tparty Rs defeated, 2012 Dem White House remains.