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Here's a short "feel-good" story about daily small steps towards a sustainable energy future. Alex Davies calls our attention to 100% Wind and Solar Powered Billboards Come to London, New York & Sydney, in Tree Hugger.

Although, this a small development in terms of the total amount of energy saved, symbolically, it raises awareness, and remedies a moral issue as well. As, I've traveled around the world, often to impoverished countries, on the roads from the airports to the big cities, one sees, glowing, highly lit billboards, often rising above shacks that don't have any electricity at all.

Additionally, the generation of deadly CO2 into our atmosphere during this time of emerging crisis, often makes one want to remember the advertisers so we can not buy their products, for such misallocation of resources, and irresponsibility.

So, now we can wallow in, and enjoy crass consumerism on a whole new scale, free from guilt about CO2 emissions, and diverting electricity from residential consumers, at least. Plus, this is creating new "solar, and wind jobs."  

This week, office solutions company Ricoh unveiled what it is calling the "eco-board" - a billboard powered entirely by solar and wind power in London. Situated on the M4 motorway, the billboard is equipped with 96 solar panels and five wind turbines, and it only lights up when it has produced enough energy to do so. It's not the first of its kind, though- Ricoh has already installed similar billboards in New York and Sydney.

Ricoh, a Japanese company, prides itself on being a green leader. A few years ago, it introduced plant-based plastic printers. In a press release, Ricoh Europe Chairman and CEO Steve Saito said:

At Ricoh, we have been committed to reducing our company's carbon footprint for decades, already achieving zero waste to landfill at European factories back in 2001. We are also focused on encouraging other businesses to adopt sustainable business models that can better our cities, countries and our planet whilst improving productivity and profit.

And, in a humorous, "kicker" Davies, asks what Ricoh is advertising on it's new Ecoboards?  "Why, Ricoh's wind and solar powered billboards."

PS I hope folks don't mind me promoting my diaries of the last two days, here at the bottom of this one. Are folks on vacation? Did I offend my readers somehow?  My response and feedback are way down.  Sorry, if I was either too upset, or not upset enough about the debt-ceiling. Please give me feedback, and I'll improve on all dimensions.


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4:11 PM PT: Photobucket

Originally posted to Kosowatt on Tue Aug 02, 2011 at 12:52 PM PDT.

Also republished by J Town, Nuclear Free DK, and SciTech.

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Comment Preferences

  •  Thank you for writing about solar (10+ / 0-)

    issues. Your diaries are important, informative, and a welcome relief from the political upsets of the day. It is good to know that progress is being made on some environmental projects.

    Thank you too, for listing your is easy to click the link and read another one!

    You've been Republished in the J Town Babbling Brook

    burble burble

    Love is the lasting legacy of our lives

    by princesspat on Tue Aug 02, 2011 at 01:48:26 PM PDT

    •  Thanks princesspat. You re so kind. (1+ / 0-)
      Recommended by:

      I've experience a big fall-off of readers, recs, and comments, in the last week, and a half, maybe two.

      I can't figure it out.  

      Sadly, some of my motivation in writing is still ego-baseed, despite years of meditation, reflection, and therapy.

      I like getting attention, and when jotter started publishing total weekly author impact, and I made it to number 5, and then number 2, about a month ago, I was thrilled to finally disovery a quantative basis for me self-esteem.

      Now, I'm "in shatters" as my last four or five diaries have averaged only about 10 recs, and comments each.

      Have I offended the community some how?  

      Oh, well, maybe it's time for me to grow up and transcend external valuations of self-worth, as the Buddhists have been recommending all along.

      But, you can't imagine how happy, and motivated I've been for the last 2 months to finally learn how to write diaries that could get so much attention, as fleeting as it may have been.

      Thanks for your support princesspat.  

      And, how incredible kind, and to thank me for making lists of my diaries, for your convenience.

      I've never met anyone who can make "mojo-pimping" sound so noble.

      You should be a diplomat, if you're not already.

      Thanks so much.

      The means is the ends in the process of becoming. - Mahatma Gandhi

      by HoundDog on Tue Aug 02, 2011 at 03:19:57 PM PDT

      [ Parent ]

      •  We all find our motivation where we can...... (1+ / 0-)
        Recommended by:

        If a healthy ego is the source of your be it!

        Thank you for your kind words.

        Love is the lasting legacy of our lives

        by princesspat on Tue Aug 02, 2011 at 03:39:21 PM PDT

        [ Parent ]

      •  Most energies were going into the (0+ / 0-)

        deficit distraction. Don't worry. Sometimes the moon is visible, sometimes it's not. If you are out there every night you're going to get differing amounts of light.

        Until we break the corporate virtual monopoly on what we hear and see, we keep losing, don't matter what we do.

        by Jim P on Tue Aug 02, 2011 at 08:57:24 PM PDT

        [ Parent ]

  •  I always find your diaries to be (5+ / 0-)

    informative and interesting, Houndog. You seem to focus on the same topics I'm interested in. Good job. Keep it up.

    Now I'm going to go see which of the diaries you're pimping I missed. ;-)

    "'club America salutes you' says the girl on the door/we accept all major lies, we love any kind of fraud"--The Cure, "Club America"

    by Wheever on Tue Aug 02, 2011 at 02:13:39 PM PDT

  •  It is good to keep these little positives (5+ / 0-)

    out in front of us when there is so much other dire news. I don't know if is means there is hope for the planet, but it is good at the moment. Thanks.

    "There is nothing - absolutely nothing - half so much worth doing as simply messing about in boats ..." - Kenneth Grahame -

    by RonK on Tue Aug 02, 2011 at 02:33:03 PM PDT

    •  I agree. We need to pay attention to everything. (1+ / 0-)
      Recommended by:

      Not just the negative, and dire news, which is depressing.

      But, also, in some arenas, such as science, technology, medicine, and alternative energy, I'm reminded of that old Beatles song, "It's Getting Better Everyday."

      The means is the ends in the process of becoming. - Mahatma Gandhi

      by HoundDog on Tue Aug 02, 2011 at 03:22:14 PM PDT

      [ Parent ]

      •  Hope? (0+ / 0-)

        Let's just hope that the political doings of this week don't preclude further advances and applications to human welfare of the discoveries we are making.

        It will be disaster if the politicals screw up science and technology worse than they all ready have.

        "There is nothing - absolutely nothing - half so much worth doing as simply messing about in boats ..." - Kenneth Grahame -

        by RonK on Tue Aug 02, 2011 at 04:01:22 PM PDT

        [ Parent ]

        •  Science? Science? Who needs science when (0+ / 0-)

          you have human sacrifice?

          Until we break the corporate virtual monopoly on what we hear and see, we keep losing, don't matter what we do.

          by Jim P on Tue Aug 02, 2011 at 09:00:18 PM PDT

          [ Parent ]

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