As in "Its not Class warfare, its Math"
We don't need Frank Luntz, this is perfect. Bumper sticker. Key message. Tells the story. Makes fun of tea party. Independents agree. Everyone gets it. Instantly.
All we need to do is repeat this, over and over. It will stick.
This is how you fight. Don't try to improve it, come up with a smarter version (I know I was tempted to) or change the topic to something more interesting.
Its that easy, all we got to do is amplify. Don't get bored and move on, just keep repeating this, till you are sick of it, them repeat it some more. Its easy, but its hard.
Find the single best set of words to use. Speak in one voice. At the same time.