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The Occupy movement, especially the epicenter on Wall Street, cannot survive the winter. Sub-freezing temperatures in NYC and elsewhere will reduce the demos to a handful, the media will get bored, and they will say that it's over.

The movement must evolve, and soon. But it must keep the messaging clear, simple, and powerful. Forget multiple demands. I propose there is only one demand, one identity statement, and one purpose.

The identity: We are the 99%.
The purpose: We are done being victims.
The demand: Take back the 99%.

The first one is already being used, and it's terrific. Keep the focus on reclaiming on the 99%, keep it simple, and all else -- more taxes on financial deals, single payer, an end to foreclosures, whatever -- are details. The Tea Party knows that. Keep it populist, but we lose if we get into the policy weeds in our top-level messaging, or, alternatively, float too high in the clouds.

Repeat this aloud, and see if it works as a media bite, as a chant, as rallying slogans. It does for me:

We are the 99%.
We are done being victims.
Take back the 99%.

Originally posted to CaptainAmerica on Tue Oct 04, 2011 at 08:22 AM PDT.

Also republished by Occupy Wall Street.

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